Saudi Arabia “MDLBEAST” prepares for the World Cup with 56 artists – news
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The first electronic music event in the Middle East, Soundstorm, was introduced by MDLBeast in 2019.
A concert series called “ARAVIA” will take place in Qatar during the FIFA World Cup, organized by the Saudi music entertainment company MDLBEAST.
Rooted in musical culture, MDLBEAST is an entertainment company of Saudi origin and global reach. They invest in production, content and talent.
The company revealed on Wednesday that it will invite 56 international and regional stars to Doha over the course of 28 nights to entertain football fans, from November 20 to December 18.
The squad is expected to be unveiled in the next few days.
The entertainment shows will begin at the end of each football match, on the flight scene created especially for them.
“The launch of Aravia is a great defining moment for MDLBEAST and the region as a whole. We are known for legendary live music and entertainment thanks to the phenomenal success of SOUNDSTORM and having 28 nights of AAA DJs and DJs in Qatar this year is an exciting prospect.
“We look forward to bringing the best dance music to football fans around the world,” said Ramadan Al Hartani, CEO of MDLBEAST, in a press release.
MDLBeast presented the first electronic music event in the Middle East, Soundstorm, in 2019. Over 130,000 people attended over three days in the Saudi capital, Riyadh.
As a result of the popularity of the first event, MDLBeast held a second event in December 2021 which lasted four days and attracted over 500,000 people, making it the largest music festival ever held in the Middle East.
The entertainment giant runs its own record company, hosts its own YouTube program that explores underground music from around the world, interviews famous Middle Eastern musicians and musicians, and supports shame reduction initiatives in the region.
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