Al-Marsad newspaper: Today, Saudi Airlines announced its new identity with a design inspired by Saudi culture in the 1980s.
The company said that it embodies the new visual identity, with its colors that have deep connotations of the authenticity of the Saudi identity, as well as bringing about an unprecedented development in its system of services to guests and managing its operational processes with artificial intelligence technologies.
She explained, identity came in three colors; Green, which embodies the color of the flag, a symbol of pride and dignity, and the color of the palm tree, which symbolizes generosity, culture, and Saudi hospitality, and the blue color, which represents the color of the Kingdom’s sea and sky and is inspired by it to raise the ceiling of its ambitions through qualitative initiatives that will be launched in the future, and the sand color, which symbolizes the richness of the nation and enhances authenticity and solid roots, and through it It will continue to pay attention to its human resources while developing the place and investing in the homeland.
2023-09-30 16:05:42
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