The competition from “Deutschland sucht den Superstar”, the “Stapelshow” and the public service program made it unlikely that a film from 2012 would be successful on Sat.1. But it happened!
Even with the defined 0.73 million target group viewers and thus achieved a market share of 11.4 percent, Sat.1 knows how to set a scent mark. In fact, the numbers actually get strong when put in the context of last night. With the viewers reached from the target group, the film is the third strongest format of yesterday, only surpassed by the “Tagesschau” at 8 p.m. and the ARD special program “Brennpunkt” at 8:15 p.m. Overall, the 2.42 million viewers are not only enough to be the most successful primetime format of the private, because only “RTL News” was able to score better with its 3.04 million viewers at 6:45 p.m. This makes the feature film, ignoring news formats, absolutely the most successful private broadcast of yesterday and also the most successful title in the target group.
Where yesterday’s interest may have come from is difficult to ascertain. The strip last ran on Sat.1 on June 12, 2021 and attracted 1.0 million viewers. It only started at 10 p.m. back then, so it was enough for a much less successful 4.7 percent market share. The title last ran on VOX on June 22, 2019 and in that prime time the offer reached 1.59 million viewers, giving it a market share of 6.8 percent. The most recent comparison can be made with RTL. The film was last shown here on May 14, 2015 in front of 3.46 million viewers and a market share of 11.6 percent. Also remarkable at the time: 1.89 million younger viewers watched.
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© AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, market standard: TV. Viewers from 3 years and 14-49 years (preliminary data), Germany total/television panel D+EU million and market share in %.
