Jakarta, Beritasatu.com – Seasoning and food company, PT Sasa Inti with the brand brewed tea celebrities Chatime Indonesia, forging a unique collaboration. Carrying the #KollaborasiHakiki initiative, the two companies are creating a unique experience for fans modern drink in Indonesia.
Sasa and Chatime launched a unique drink Choco-conut with SASA Santan, and Flamin’ Hot Milk Tea with SASA BonTabur. These two contemporary drinks are available from June 15 to July 31, 2021 at all Chatime outlets in Indonesia.
“Sasa’s collaboration with Chatime is our initiative to stay relevant and close to consumers, especially among young people,” said Marketing Director of PT Sasa Inti, Albert Dinata, in Jakarta, Tuesday (15/6/2021).
Albert Dinata added, in recent years the trend of contemporary drinks is loved by the younger generation. This trend is not only a commodity for the beverage industry, but also part of a lifestyle product.
“Like other types of culinary, contemporary drinks will also continue to develop and innovate according to consumer tastes. Because for the younger generation, especially millennials, trying new things to gain experience is important. In addition, they want to be the first to have this experience and be a pioneer, including in enjoying culinary delights,” said Albert.
Meanwhile, the Director of Chatime Indonesia, Devin Widya Krisnadi, added that this collaboration is a form of Chatime’s commitment to innovate in presenting interesting menus on a regular basis.
“#KollaborasiHakiki with Sasa allows culinary creation fans to enjoy the results of our collaborative spirit through two special menu choices with unique flavors that are familiar to local tastes, namely savory and spicy. We hope that this new menu creation can become a favorite, as well as reach more contemporary drink fans in Indonesia,” added Devin.
Devin added, consumers can enjoy the delicious Chatime signature chocolate drink that blends perfectly with the savory Sasa Santan on the Choco-conut with SaSa Santan menu, and the unique combination of spicy SasaBonTabur with Chatime’s signature milk tea whose freshness is present in Flamin’ Hot Milk Tea with Sasa BonTabur.
“The two special menus can be ordered at all Chatime outlets, or through the Chatime Indonesia application, and selected online delivery services spread across 57 cities in Indonesia at a price of IDR 23,000 per regular-sized glass,” said Devin.
Source: BeritaSatu.com
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