– Tragicomic, says Anja Bakken Riise, about SAS’ new bonus programme.
She is a leader in Framtiden i Våre hender and believes that what SAS is doing now is “greenwashing” Greenwashing means that a product is marketed as environmentally friendly without necessarily being so. ».
– This is a desperate attempt by SAS, who are obviously afraid that we will fly less for the sake of the environment, says Riise.
SAS does not agree with the criticism. Read what they say further down in the case.
The airline launched the Eurobonus benefits program “Conscious Traveler” to encourage sustainable choices.
The environmental organization has now decided to lodge a complaint with the Norwegian Consumer Protection Authority.
MANAGER: Anja Bakken Riise in The future in our hands. Photo: Mariam Butt / NTB
– It is an arrangement that helps people travel more, and that is the opposite of sustainable, claims Riise.
– Giving the impression that it is sustainable to travel more is a desperate attempt at greenwashing. The truth is that flying less is one of the most effective things you can do to cut your own climate emissions, she adds.
SAS gives customers benefits if they complete ten steps – such as traveling on biofuel tickets, donating bonus points to a good cause, learning about biofuel or buying “conscious products” in SAS’ own online store.
– Sounds like a feature in “Nytt på Nytt”, says the leader in Framtiden in our hands.
Also read: Worried about your bonus points? This is happening now
Several reactions against SAS
Vice President for Product and Loyalty at SAS, Aron Backström, says that SAS wants to reduce total emissions.
– Aviation plays an important role in Scandinavian infrastructure, but to become sustainable our industry must change. At SAS, we strive to drive this change with a number of initiatives, and we must also take some action together with our customers. That is what Conscious Traveler is all about, he says.
They do not agree with the criticism they receive.
– Our goal with the campaign is not to encourage our customers to fly more, but to help them make more sustainable choices when they travel and in everyday life.
He says they are awaiting feedback from the Norwegian Consumer Protection Authority before they want to comment on this further, and that they welcome this dialogue.
The Norwegian Consumer Protection Authority’s task is to assess what can be advertised as sustainable, and what is “greenwashing”.
This is how the Norwegian Consumer Protection Authority works
The Norwegian Consumer Protection Authority is the authority that oversees climate and environmental claims in marketing.
– We have not considered the complaint from the Consumer Council against SAS yet, says Tonje H. Drevland, deputy director in the supervisory department.
The Norwegian Consumer Protection Authority is positive that business is concerned with sustainability.
– However, when claims about climate and the environment are used in marketing, there are basic and well-known rules about such claims that companies must follow.
– Consumers should not be tricked into thinking that something is more sustainable than it is. Then consumers are unable to make informed choices to contribute to more sustainable consumption. she says.
Therefore, it is required that companies document how much effect the measures they market actually have.
– If the company has documentation for the effect of the measures, they must also always assess whether the measures are significant or insignificant. If an airline proposes that the consumer can pay for climate measures themselves, the company must not exaggerate the importance of these measures.
Furthermore, the Norwegian Consumer Protection Authority believes that if the company focuses on small measures, consumers may believe that they have a greater effect than they really do.
– It is forbidden, says Drevland.
– The airline industry, for example, is a particularly environmentally burdensome industry. If we are talking about very small measures in the big picture, this must, as a minimum, be clearly stated in the marketing. If the measures are completely insignificant, it may be prohibited to link climate and environmental claims to them at all, she adds.
Pssst! Active bonus hunters do not always want the methods they use to be used by too many people. Here you can read about the “secret method” they use to maximize points.
2024-02-09 08:21:01
#Slakter #SAS #bonus #program #Sounds #feature
