Santiago Segura’s Fight Against Fake News: Protecting Artists and Influencers

Santiago Segura has raised his voice against the vulnerability and defenselessness that artists face in the face of fake newsincluding biased headlines, sensational content and fake profiles.

The actor has expressed concern about the presence of fraudulent advertisements that use his image without permission to promote products or services, such as diet pills. In response to this problem, the Spanish technology company RepScan and the law firm Legal lex have presented «Artist & Influencers Defender”, an innovative solution that allows artists and citizens in general to defend their rights to be forgotten, to honor and to one’s own image on the Internet.

Segura He highlighted the importance of protecting citizens from criminals and scammers who act with impunity online. The solution «Artist & Influencers Defender» uses the technology of RepScan to identify, categorize and eliminate online content that violates the rights to honor, self-image and oblivion of a person. The law firm Legal lex brings legal experience to sue websites for misuse of a person’s image and to claim financial compensation when necessary.

Joseph CollCo-CEO de RepScnexplained that During the pandemic, 25% more content has been created on the Internet, and approximately 0.1% of that content violates some type of right, often affecting honor or the right to one’s own image. He stressed that in some countries a online reputation report to obtain a job or a mortgage and emphasized the importance of having control over one’s online reputation.

Jose Ramon Giloffice manager Legal lex, mentioned how there has been a loss of value in current generations regarding the right to one’s own image, honor, privacy and truthful information, both from a moral and patrimonial perspective. He highlighted the importance of technology keeping up with infringements and legal regulation keeping pace with reality.

The lawyer Patricia de la Fuentealso from Legal lexhighlighted that infractions have increased due to the immediacy of social networks and how many people fall into misdemeanors or crimes without thinking due to that immediacy. He added that in each case, his job is to determine who can be held accountable and where to repair the damage caused.

Segura expressed his relief at having a powerful tool that will stop the internet chaos of recent yearswhere fake profiles, false advertising, phishing and fake news damage anyone’s reputation.