The case Sangiuliano-Boccia has sparked a heated debate online, with 46,000 mentions and over 15 million interactions recorded between August 26 and September 7. According to an analysis by SocialData, although the story has attracted attention, the posts with the most engagement on social networks are dominated by more popular topics such as sports, cinema and entertainment.
The general sentiment on conversations related to the story is predominantly negative (62%), with criticism directed both at Gennaro Sangiuliano (59% negative sentiment) and Maria Rosaria Boccia (67%). Discussions developed mainly on Facebook (68%), driven above all by news (18%), with minor contributions from X (4%), Instagram (2%) and TikTok (2%).
In parallel, the Instagram profile of Mary Rosaria Boccia has seen significant growth, as highlighted by Luca Ferlaino, partner of SocialData. In the first week of September alone, Boccia gained over 89 thousand new followers, reaching a total of 119 thousand followers. The average number of likes on his posts is 5,788, while the average number of comments stands at 1,242.
SocialData estimates that the economic potential of Boccia’s Instagram profile could earn her around 2,000 euros for each post or story published. If she decided to embark on a career as an influencer, with an average of 20 monthly contents (10 posts and 10 stories), she could earn up to 20 thousand euros per month.
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– 2024-09-08 23:31:18
