Sandro Veronesi: “The hit of the summer time can be Kendall Jenner's lime bikini”

“I actually like this lime!” Sandro Veronesi, Mr. Calzedonia, says that it was Kendall Jenner herself – 300 million followers, tremendous prime and little sister of the Kardashian clan who selected to slide into that limeshiny satin inexperienced bikini earlier than posing with, within the background, the ocean, the sand, rocks. And thus turn out to be the social ambassador for the 2024 season of the Calzedonia model by Oniverse. “We left her the likelihood to decide on”, explains Veronesi, born in 1959, the person who Forbes has outlined as a “self-made billionaire” and who’s the founder and president of the Veneto group.

It may turn out to be a catchphrase just like the songs that get into your head and accompany you all through the vacations. Will Kendall Jenner have this energy?
(Laughs ed.) “I confess that I would love it. Through the years, our costumes have had many well-known testimonials, from Gisele Bundchen to Laetitia Casta. Nonetheless, I feel Kendall is ideal for the very younger viewers who follows social media. She is a personality able to launching fashions, similar to uncovered underwear. After all, the look of tights as a substitute of trousers will not be for everybody and for all events… however she has managed to make it stylish with fashion many followers. These days, on the earth of vogue it’s more and more the USA with its celebrities that have an effect and begin the developments”.

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Again to summer time. Meteorological digression: now it is scorching till November, in Might it rains, the summer time months are extremely popular. Does Calzedonia additionally observe the loopy climate?
“Naturally local weather adjustments even have a serious influence on our manufacturing and its rhythms.
For instance, in Calzedonia shops for a number of years now, when the swimsuit season ends, we do not instantly begin with socks once more. There’s a lengthy part devoted to leggings. A transition interval that leads us to the winter assortment.
And in any case, loads additionally is dependent upon the markets, the timing adjustments relying on the nation by which we have now our shops. And are you aware which of them are the place they purchase their swimsuits first? Those the place it is coldest.”

The traditional (scorching) dream within the drawer.
“Sure, in Germany in addition to in Sweden the seashore assortment has been current within the outlets since February. And this occurs partly as a result of in Northern Europe there are various individuals who go on vacation to heat international locations throughout the winter. And partly as a result of there you have got a extra pragmatic mentality even when planning purchases”.

We Italians, as a substitute?
“For us the swimming and sunbathing season begins after Easter: it has at all times been like this. In brief, when the institutions and eating places on the seashore reopen, and you’ll already style summer time within the air.”

Listed here are the outlets. What number of are there scattered around the globe?
“There are 2244 Calzedonias, and they’re current in 57 international locations.”

The most important problem?
(Laughs ed.) “Opening in Brazil? You realize, that is the dominion of the bikini… Even in Japan and China, however the recreation is not unhealthy in any respect. They go to the seaside, however they keep away from the solar.”

How has the way in which of constructing costumes modified through the years?
“These days the bikini, particularly the highest piece, is a vogue merchandise: it peeks out from below the shirts, it’s worn seen. And it’s versatile: throughout the day we put on it mendacity on the sunbed, within the night with a cocktail in hand. So, for us It has its personal guidelines: it should mix consolation and magnificence. And it will need to have wearability: because of this you may select the mannequin you’re feeling snug with.
Triangle, bandeau, with cups, or Brazilian or extra traditional. In spite of everything, in the summertime, we’re amongst folks dressed solely in that.”

Does the reminiscence of a few of your summers weigh in your creations?
“Mid sixties, the seashore of Cesenatico, the rides,
I, who was six years previous, obtained a pleasant sunburn. And my cousin Maria, a youngster, sporting the two-piece. And she or he’s lovely.”

And the catchphrases? Kendall Jenner’s lime bikini, apart from that, does she have a favourite tune?
“It might be nostalgia for childhood, however I nonetheless have it in my ears July with the love that I really like you…”.