Samyang Corporation’s ‘Sangkwaehwan’ ranks first in interest as a hangover reliever in Korea… Following HK Innoen’s ‘Condition’

(Media One) Samyang Corporation’s hangover relief brand ‘Sangkwaehwan’ recorded the highest level of consumer interest online among major domestic hangover relief brands in the third quarter of this year.

On the 21st, Data & Research, a public opinion polling agency, reported 230,000 people across 12 channels, including News, Community, Blog, Cafe, The company announced that it conducted a big data analysis of the number of related posts (interest = number of posts) for eight major domestic hangover cure brands from July to September on 100 sites.

The subjects of the survey were randomly selected, and in the order of amount of information, they were △Sangkwaehwan △Condition △Morning Care △Ready Q △Rdicom △Ryeomyeong 808 △Kesookkang △Heotgae Power.

Samyang Corporation’s (145990) easy tomorrow ranked first in interest in the domestic hangover reliever market, recording 3,362 pieces of online information in this survey.

Last August, a member of the online community ‘Efem Korea’ wrote a satisfactory review, saying, “If you take EASY TOMORROW before drinking and drink, you will be fine the next day.”

In the same month, another community, ‘Extreme Music Video’, shared an image of the Easy Easy Easy Tomorrow promotional poster of actress Go Yoon-jung, who has been working as a Easy Easy Easy Recovery model since last March, under the title “Go Yoon-jung, Easy Easy Easy.”

Then, in September, a Twitter user posted a witty comment on his Twitter, saying, “Sangkwaehwan jelly sticks are the best feet of mankind.”

During the analysis period, HK Innoen’s (195940) hangover reliever brand Condition ranked second with 3,214 postings.

Last July, a member of the online community ‘Dimitory’ said with the title, “There definitely seems to be a big difference between eating and not conditioning before drinking,” and said, “If you condition first and then drink, you get less drunk and no hangover the next day, even if you drink the same amount.”

Then, in September, a user on the online community ‘DC Inside’ said, “Hangovers are definitely a thing,” and “I don’t have any hangovers just because I’ve been in good condition, so that’s great.”

Dong-A Pharmaceutical’s hangover cure Morning Care ranked third with 1,824 pieces of information.

Last July, a user on the online community ‘Shakerline’ posted a question titled “Does anyone have hangover relievers on hand?” and said, “10 bottles of Morning Care are sold for 9,900 won on Kakao Shopping. Isn’t the price set wrong?” Discount information was shared.

Subsequently, in the Naver cafe ‘Instiz’ in September, a new advertisement video with actor Im Si-wan, which Morning Care introduced last month, was also seen being shared under the title “Im Si-wan Morning Care Press-On Advertisement (Company Dinner).”

Next, Handok’s (002390) hangover reliever ReadyQ ranked fourth with 1,017 cases.

Rdicom, a total hangover care brand, followed with 950 cases.

Invention Patent Company Grammy Co., Ltd.’s Dawn 808 ranked 6th with 653 pieces of information, and Lotte Chilsung Beverage’s (005300) hangover relief drink Kaesu Kang ranked 7th with 571 pieces of information.

Kwangdong Pharmaceutical (009290) Hutgae Power’s number of online postings over the past three months was 180, ranking 8th among 8 hangover cure brands.

An official from Data & Research said, “While the information volume of eight hangover cure brands in the third quarter decreased by 14.75% compared to the same period last year, Samyang Corporation’s EASY TOMORROW took the lead for the second year in a row.”