Recently Samsung released a promotional video for the Galaxy Watch 6 smartwatch featuring a football star Song Hyun Min.
@hm_son7
In the commercial, which lasts 4 minutes 30 seconds, Song Hyun Min plays himself. He is participating in a football match. At some point Song Hyun Min understands that he is a participant in a television program on an OTT platform.
Samsung
During the match, strange things begin to happen, and it becomes clear that this is all a dream. In this moment Song Hyun Min is in REM sleep. He glances at his watch Samsungwhich display the stages of sleep.
Samsung
Commentators emphasize the importance of getting enough sleep, especially when the lights are on. Galaxy Watch 6.
Samsung
In the last 30 seconds of the commercial Song Hyun Min wakes up in his bed and checks his watch, which shows that he had a “great” sleep.
Samsung
Next frame – Song Hyun Min takes a bite of the apple before throwing it into the blender.
Samsung
The commercial ends with him saying: “Your day starts at night with Galaxy Watch6.”
Samsung
Although this promotional video focused on the Galaxy6’s ability to track sleep habits, it was the short shot that appeared towards the end of the promotional video that impressed netizens the most. Videos of Song Hyun Min throwing an apple into a blender went viral in online communities as netizens claimed it was a reference from Samsung to rival Apple.
“So you’re saying that Son Heung Min just threw an Apple apple he had previously bitten into a blender in a Galaxy watch commercial??? That was cheeky of Samsung lol.”
One netizen thought this moment was witty and called it “best moment” advertising video.
Netizens in online communities commented on the video in different ways. Some people praised the ad, while others noted that they don’t like Samsung products. Some said they liked the Samsung, while others focused on how well the blender worked.
“Oh it was intense until the very end lol.”
“So much bitterness in advertising… but what about their sales?..”
“Lol, I was wondering what they were talking about.”
“Lol Samsung please keep using this villain concept lol”
“Lol, not bad”
“I like something like this lol”
“It would be great if they first created a good Galaxy watch, and then made such advertising. They look stupid making something like this considering the features of their product are so-so.”
“Heung Min is charming and there is an advantage in advertising, but in reality the functions cannot be compared ㅠㅠ”
“They are rivals only in their imagination…”
“Wow, but how does an apple chop so well??? Technology these days…”
“The ad is great! It must be because of the Sonny effect.”
“That’s their right, considering they’re in 2nd place lol.”
“There is something new in this ad, but they can only dream of competition lol”
“But I think the villain concept is actually a good idea lol.”
“I use Galaxy watchand I don’t have any problems, lol”
“Heung Min is so cute lol but I’m more interested in the blender than the Galaxy watch…he chops so well.”
“Great advertisement”
“I want a blender…”
Below is a promotional video featuring Song Hyun Min for Samsung:
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