Samsung’s Bold New Ad: Daring iPhone Users to ‘Think Differently’ – A Marketing Showdown Against Apple

Apple is Samsung’s biggest competitor in the global smartphone market. The main goal of the South Korean manufacturer is to attract as many users from the apple camp. It is a question of how successful it is in humiliating those who voted for Apple products. In its latest advertisement, Samsung does not focus on Apple products, but on the customers.

In Samsung’s latest commercial, a mysterious character named Simon is said to command all those who choose iPhones. The video suggests that such people come together, think alike (which is the exact opposite of Apple’s previous slogan “Think Different”), and do not have their own unity .

At the same time, whoever buys a Samsung product goes his own way, he thinks differently – at least that’s what the commercial suggests.

Although it is not nice to make fun of a particular manufacturer’s product, it is perfectly permissible in the world of marketing, but it is not so elegant to make fun of customers. It would be much better to make fun of the 60 Hz display of the expensive iPhones than those who vote for Apple mobile phones. In addition, it is also interesting that Samsung sets an example with its curved smartphones, which, according to user feedback, are fragile, brutally expensive, and often far behind the their competitors in terms of cameras and operating time.

Source: GSMArena

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