“Passengers boarding the Galaxy bound, welcome! It is a ‘smart switch’ that will serve you comfortably. You will be safely encrypted and arrive at the Galaxy in about two minutes.”
The icons on the smartphone move quickly according to the announcement that reminds one of an airplane flight attendant. After moving to a new home, the icons shout ‘Freedom’ and wander around freely, observing and admiring their changed selves…
This video, which adds fun by depicting the psychology of smartphone icons in an interesting way, was created by Samsung Electronics last year. 4published on YouTube ‘Samsung Galaxy: All About Switching’ This is a campaign video. It is eliciting an explosive response from consumers by comically conveying the features and advantages of Galaxy to consumers who are hesitant to change their devices to the Galaxy.. How public 2Views in Weeks 2,120ten thousand times72,000 likes, Recorded over 5,400 comments.
“Change to Galaxy… Will it be okay?” Starting from real consumer concerns
What are the concerns of consumers who are thinking about changing their smartphone device? Combining various data and consumer survey results, it can be found that consumers are by no means one specific concern when it comes to change. For example, the ‘complexity’ of the process of switching devices, ‘compatibility’ with existing peripheral devices, whether frequently used functions can be replaced, and whether data including photos can be safely transferred without damage, etc. is very complex and works in common. The video comprehensively solves these various concerns, but makes the contents that can be somewhat long interestingly directed so that information and fun can be obtained at the same time throughout the viewing, so that the video can be watched to the end.
The way they show it is also fun. The anthropomorphic icons in the smartphone share comical conversations throughout the process of moving to Galaxy. In particular, as soon as they heard the news that they had to move their house to the Galaxy, the icons wandering around in anxiety reminded me of the somewhat fearful and helpless situation that consumers who actually switch to the Galaxy feel.
▲ Image of data transferred to Galaxy through the Smart Switch app and image of the user looking at it
What calmed this chaotic situation ‘Smart Switch’ it’s an app. Things have calmed down with the advent of apps., Switching to Galaxy is completed in the blink of an eye.
to the video ‘big fun’The addition of is the lively acting of the icons.. It catches the eye with dynamic movements and, nose, Although he does not have a mouth, he draws sympathy from viewers with his expressive expression.. especially, Knox(Knox) For the character, delicate eyebrow movements and mouth shapes 3D Animation techniques were used.
▲ The recording scene of the voice actors that can be seen in Cookie at the end of the video
The performance of professional voice actors is also noticeable.. ‘star Wars’and ‘Jurassic Park’ A Hollywood blockbuster movie or American version ‘Naruto’, ‘bleach’ Voice actors who were active in animation participated in the recording.. Detailed work was carried out to match the movement of more realistic icons with the same voice as in the actual animation film production process.. The voice recording scenes of the voice actors can be found in Cookie at the end of the video..
“From Smart Switch to One UI” A delightful video guide that conveys Galaxy’s unique features
Through this video, Samsung Electronics introduces not only how easy it is to change to Galaxy, but also the features and advantages of Galaxy through the mouths of icons. ▲Smart Switch ▲SmartThings service ▲Knox security program ▲Quick Share ▲One UI are divided into chapters, and icons for each function appear, directly comparing the function to the situation of consumers. guided.
▲(From left) The icons of each function, such as SmartThings, Nox, and Quick Share, directly introduce the function in a pleasant way
for example, smartthings icon ‘connection’Saying that nothing is more important, Galaxy is a wireless earphoneTV, lighting, etc. IoT Let’s say you can connect platforms, Knox Icon took over this, Thanks to Galaxy’s unique strong security features, you can, It is a way to introduce that even financial services can be safely protected.. Viewers can quickly find the information they need by clicking only on the desired part of each chapter..
▲ Various comments from viewers were posted on Samsung Electronics’ YouTube where the video was posted.
The reaction of Galaxy fans around the world who watched the video is also hot. On Samsung Electronics’ YouTube, there were many comments as pleasant as the video, such as “My icons don’t look normal” and “Season 2 video is urgently needed”. One viewer who identified as a user of another smartphone left a long comment saying, “This video shows how easy it is to switch to a Galaxy smartphone as well as fun and useful.”
Samsung Electronics, who planned this video MXDivision Brand Marketing1Group Director Jang So-yeon “We focused on introducing Galaxy’s comparative advantage features in an interesting and friendly way to consumers who are hesitant to switch over to Galaxy.”saying “We hope that the advantages and convenience of Galaxy can be effectively conveyed through pleasant storytelling that evokes sympathy from consumers.”said. Thanks to the response of consumers, Samsung Electronics, In the future, we plan to try various ways to convey Galaxy’s unique comparative advantage more interestingly..
