SEOUL, 04 Jan. (Yonhap) – Samsung Electronics Co. on Monday confirmed that new models in its flagship line of smartphones will be unveiled next week as the South Korean tech giant tries to face aggressive competition from Apple Inc . and Chinese brands.
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Samsung’s Galaxy S21 series of smartphones will be showcased at the Galaxy Unpacked online event at 10am Eastern Standard Time on January 14 under the theme “Welcome to the Daily Epic”.
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“Over the past year, mobile technology has taken center stage in everyday life as people work remotely and spend more time at home,” Samsung said in its invitation to the event. “The accelerated transition to a mobile-centric world is driving the need for devices that can turn everyday life into an extraordinary experience.”
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Samsung, the world’s largest smartphone maker, holds an event every February to unveil new models for the first half of the year, but the company has decided to showcase them earlier this time in order to better cope with the difficult market conditions.
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The electronics giant has yet to confirm specifications for its Galaxy S21, but industry sources have indicated that it will come in three models: the S21 with a 6.2-inch screen, the S21 Plus with a 6.7 inch screen and the S21 Ultra with a 6.8 inch screen.
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The top-of-the-line S1 Ultra reportedly supports the S-Pen stylus which is used for the Galaxy Note phablets.
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The Galaxy Unpacked event teaser video showed that the Galaxy S21 series will have an improved rear camera module design and a ghost purple color option.
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Sources have said that Samsung may launch the Galaxy S21 devices on January 29.
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According to Strategy Analytics, Samsung had a 19.5% market share in terms of smartphone shipments last year. This is the first time since 2011 that its market share has fallen below 20%.
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Apple took second place with a 15.5% share in 2020 thanks to its iPhone 12 series, while China’s Huawei Technologies Co. took third place with a 14.4% share.
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For 2021, Strategy Analytics predicts Samsung’s market share will drop to 18.8%, while Apple’s will grow to 16.4%
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