Samsung Fires Again at Apple with New Advert: “Creativity Can not Be Crushed”
With the latest debut of the brand new iPad Professional, Apple’s controversial advert that includes a hydraulic press had been inflicting fairly a stir. The advert showcased numerous artistic instruments being bodily crushed, symbolizing know-how’s influence on conventional technique of creativity. Now, rival tech big Samsung has launched its personal response, boldly asserting that “creativity can’t be crushed.”
The Controversial Apple Advert
Apple’s “Crush” iPad Professional advert premiered throughout their launch occasion on Could 7. The advert displayed a hydraulic press crushing musical devices, paints, books, digicam lenses, and extra, finally revealing the iPad Professional. Regardless of desiring to showcase the iPad’s compactness, the advert obtained criticism for the symbolization of tech corporations’ therapy of creatives and the potential risk to conventional creativity posed by AI and developments in know-how.
Samsung Fires Again with Type
Responding to Apple’s advert, Samsung launched a counter advert that includes a musician exploring the aftermath of Apple’s hydraulic press. The musician discovers {a partially} broken guitar and finds solace in a Galaxy Tab S9 Extremely, adorned with musical notes. The musician proceeds to strum alongside, symbolizing Samsung’s stance that creativity is aware of no bounds.
In a caption on Twitter, Samsung additionally humorously states that they don’t have any intentions of “crushing” creativity of their endeavors. This intelligent and tasteful response takes a lighthearted jab at Apple’s advert, emphasizing Samsung’s dedication to supporting creatives and inventive expression.
The Timing
Notably, Samsung’s advert launch coincides with Apple making their new iPads obtainable to early clients. Because the competitors between the 2 know-how giants intensifies, Samsung takes the chance to showcase their Galaxy Tab S9 collection, beginning at $799. Moreover, Samsung reminds viewers of the Tab S9 collection’ integration of “Galaxy AI”, an AI function suite launched in a latest replace.
For extra information and updates on Samsung, observe Ben on Twitter/X, Threads, and Instagram.
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