Jakarta –
Market analysis firm Canalys just released a report regarding the condition world mobile market throughout the year 2022. Samsung is still the king of the global mobile phone market, but the market condition itself is not good.
According to a Canalys report, Apple dominate the global mobile phone market in the fourth quarter of 2022 with a market share of 25%. As in previous years, Apple’s dominance was driven by sales of the latest generation of iPhones which slid in the previous quarter.
Meanwhile Samsung is in second place with 20%. Followed by Xiaomi in third place with 11%, Oppo with 10% market share, and Vivo with 8%.
When compared to the fourth quarter of 2021, Apple’s market share grew by 2%, while Samsung and Oppo rose by 1%. Vivo’s market share remained the same, and Oppo dropped 2% due to challenges in India.
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Global mobile phone market 2022 Photo: Canalys
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For the whole of 2022, Samsung is still in the lead position with 22% market share, followed by Apple in second place with 19%. The top five rankings are also filled by Xiaomi with 13% and Oppo and Vivo which both have a market share of 9%.
When compared to market share in 2021, Samsung and Apple both posted 2% gains. Meanwhile Oppo lost 2%, while Xiaomi and Vivo fell 1%.
 Global mobile phone market 2022 Photo: Canalys |
Although Samsung and Apple recorded an increase in market share, the Canalys report showed a negative trend in mobile phone shipments. In Q4 2022, global mobile phone shipments fell 17%, while all-year shipments fell 11%.
“Smartphone vendors are experiencing difficulties amid a difficult macroeconomic environment throughout 2022. Q4 marks the worst annual performance and Q4 in a decade,” said Research Analyst Canalys Runar Bjørhovde, as quoted from the Canalys blog, Wednesday (18/1/2023).
Bjørhovde added that the performance in Q4 2022 was in stark contrast when compared to Q4 2021, where the industry cellphone experiencing surges in demand and fewer supply chain problems.
For 2023, Canalys predicts that the mobile phone market will experience flat to marginal growth. Vendors are likely to approach the market with more caution, prioritizing profitability and protecting market share, and economizing to adapt to new market realities.
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