Samsung organized its first European Samsung Summit, where it presented its product lineup for 2023 in the categories of Television and Audio, Smart Home and Appliances. Let’s get to know what the brand for this year.
The latest innovations in TV and Audio provide consumers with a set of functionalities that help build the most interactive user experience to date, just as in the latest line of home appliances, connectivity and sustainability are concepts that go hand in hand, with a design now improved and meeting the needs and tastes of each user.
An intelligent entertainment ecosystem
An IoT Hub is now integrated directly into the new Neo QLED 4K and 8K televisions, which increases their connectivity and compatibility, avoiding the need to buy an additional dongle1 to communicate with the rest of the devices at home. Its 14-bit processing and scalable AI offer features such as Adaptive Light Control and Real Depth Enhancer Pro, which when combined with Auto HDR remastering, generate a brighter, three-dimensional and more realistic image, bringing the user closer than ever before. of your content.
In addition, the new 77-inch OLED S95C model, also available in 55 and 65 inches, features Quantum Dot technology and the Neural Quantum Processor to enhance the added value of OLED technology, this work together allows for the simultaneous improvement of luminosity and representation. of colors.
Samsung's new Lifestyle televisions, with their unique features, elevate the user experience, offering personalized solutions and unique experiences with very particular purposes, both indoors with The Frame, The Serif and Sero, and outdoors with The Terrace.
The Samsung Art Store featured in The Frame has been updated to provide a more dynamic homepage that allows users to instantly preview artworks of any size to simulate the browsing experience of visiting art galleries and museums in real life. Samsung's entire new 2023 lineup is connected by the Samsung SmartThings app.
A premium, connected screen experience is only complete with an ultra-immersive audio system. Samsung TVs feature Dolby Atmos sound and Samsung Object Tracking Sound (OTS), allowing movies, sports or games to seamlessly drive the speakers for truly immersive sound.
This range of Smart Connect TVs from Samsung supports Q Symphony which, when connected to a Samsung soundbar, dynamically expands its audio functionality by combining the TV's built-in speakers with those in the soundbar for a truly cinematic experience. By pairing a Samsung TV with a Samsung Soundbar, like the new HW-Q990C and HW-Q610GC (2023), you get the ultimate sound experience combined with a compact and stylish design.
Joining this impressive portfolio of displays are monitors for enthusiast gamers. Samsung announced its new offerings for Odyssey, ViewFinity and Smart Monitor at CES 2023. Offering unrivaled picture quality and a range of innovative features for people looking to work, play and live through their monitor screen, Samsung Summit will introduce premium gaming monitors such as the Odyssey Neo G7 43”, Odyssey Ark 55” and Samsung's latest QD-OLED 77” gaming TV. Like Samsung's new QLED and OLED TVs, they all connect easily to the Samsung Gaming Hub, the all-in-one game streaming platform.
Samsung revealed that its new 2023 Samsung TV lines will be available for pre-order from February 27th until April 4th. The range builds on last year's award-winning collection, with notable advances in features and performance.
Customizable, connected and smart home appliances
Services like SmartThings Energy are setting new standards when it comes to product efficiency. In addition, Samsung's latest line of home appliances enables users to consume more energy efficiently, which in turn has a direct impact on the monthly cost of energy.
SmartThings Energy automatically detects how much energy Samsung connected devices are consuming, while activating AI Energy Mode ensures each device operates at its optimal consumption and energy efficiency level.
Continuous tracking of its operation for greater resource efficiency, ensuring that no more is used than necessary. In this way, you can reduce energy consumption in compatible equipment by up to 15%2 for refrigerators and up to 70% for washing machines.
In addition, Samsung's Lessa Micofiber wash cycle significantly reduces the release of microplastics by up to 54%4 during the wash cycle, preventing them from entering the mains and water drain. These latest advances allow users to reduce their impact on the environment and preserve the health of the planet.
Combining energy savings with powerful AI, seamless connectivity and even more personalized designs, Samsung's Bespoke lineup will lead the way for users to enjoy more personalized and environmentally conscious lifestyles.
The new Samsung Bespoke AI™ range of ovens for 2023 enables users to watch their food being cooked through a built-in webcam that can be viewed in the SmartThings app, making meal checking fun and easy.
Through this oven, the user can also select the food he wants to cook from the menu and the oven will predefine the best program and timing for correct cooking. Once the food is ready, the oven's AI recognition will notify the user, by sound signal and with notification on the phone via the SmartThings app, so that the food can be removed from the oven interior.
And when it comes to keeping the house clean, Samsung's Bespoke Jet™ makes vacuuming a breeze in the air with powerful performance from start to finish. The most powerful and lightest vacuum comes with an All-in-One Clean Station™, which both empties the dustbin and charges your vacuum for maximum convenience.
