Samsung has conducted multiple campaigns to promote its new foldable phones, through which it tries to control this new smartphone market and exploit its superiority over its competitors in the early years, especially the traditional rival, Apple, which does not yet have a Foldable iPhone. .
Samsung has started focusing on phones with folding screens in recent years and now has the fourth generation of Galaxy Z Fold phones, which fold vertically and flip over with a horizontal folding screen.
https://www.youtube.com/watch?v=NOTGekhur7Q
In its new ad, Samsung has been directly targeting Apple’s iPhone users, telling users it’s been waiting for them to try out its new foldable phones.
Samsung believes that there are many iPhone users who are confused about whether to continue with Apple phones or switch to the new generation of smartphones with foldable screens, so the company’s marketing team decided to work on this matter.
Samsung has launched its new ad in an effort to attract iPhone users, and it is an ad that shows the attraction of someone who is actually confused about using Samsung phones or iPhones.
Therefore, Samsung is telling the bewildered that the Galaxy is waiting for them and it is time to get rid of that confusion. Once you buy one of its foldable phones and referencing the latest Galaxy Z Flip 4 in the ad, you will attract a lot of attention from part of other Apple device owners who are interested in your new phone.
What is also striking in the advertisement is Samsung’s attempt to promote a simpler name for its foldable phones and pronounce the name as Galaxy Z Flip 4, which is unreal information in view of reality, so the phone is directly called Flip 4 or Fold 4, which is a method that could have been used in marketing.
It is worth noting that Samsung is already gaining success year after year in terms of selling foldable phones, despite having high price points, but owning a foldable phone has become more attractive than ever for users.
Thus, the South Korean giant is trying to build on the proactive steps it already has in this market and control it from the start, especially in light of reports that Apple has started developing plans to enter this market.
