“Samsung S95D”: a unique era of artificial intelligence televisions
Samsung decided to turn the tide in the world of smart TVs by solving a dilemma that has long faced the manufacturers of these devices and viewers, which prevents the light in the room to be reflected on the screen and maintain high levels of brightness at the same time.
The company unveiled the S95D series of advanced televisions, which defines the advanced viewing experience through OLED technology with the smart features and better picture quality, making it one of the best televisions ever launched and will be launched this year, and well deserved. .
Asharq Al-Awsat tested the TV before its launch in the Arab region, and we report a summary of the experience.
A more immersive experience with artificial intelligence
The TV can upscale regular shows and old movies to 4K Ultra HD using AI techniques. It uses the NQ4 AI Gen2 processor, which creates very high-resolution and extremely clear images with the support of 20 artificial intelligence neural networks (AI Neural Network), whose task is to recognize sound and images at normal resolution or low, raise the image to high resolution, and greatly increase the clarity and quality of the audio.
This process is done for shows that are broadcast through television, the Internet, or through portable storage devices. This technology also supports increasing the resolution of games that display the image at normal resolution without any delay in the game’s response time to the player’s commands.
This technology analyzes the image, color distribution, and light intensity, and recalculates the correct colors to enhance the quality of old display images, whose colors or light intensity are often dull. This is to breathe new life into these displays and enjoy them with precision and colors that were not possible before.
The new generation of the aforementioned artificial intelligence processor can increase data processing speed by about 4 times compared to the previous generation, with an efficiency 2.5 times higher than that generation. The TV supports Real Depth Enhancer technology, which analyzes the background and elements close to the screen, understands the depth of the elements, and increases the color contrast around on the closest elements so that they appear clearer and closer to the user.
Another technology supported by the TV is automatically changing the colors of regular content to those used in High Dynamic Range (HDR) displays, even if the underlying content does not support it those colors. The number of colors that the television can display reaches more than a billion colors. Which increases the realism of the scenes presented on the screen, all thanks to the use of artificial intelligence techniques.
It should be noted that the TV uses artificial intelligence technologies found in advanced Samsung phones to recognize audio and conversations and turn them into text. That means the ability to translate spoken content in multiple languages and display it on screen in text for those who have hearing challenges, don’t want to disturb others, or don’t speak the spoken language well enough. fluent
Prevent light reflection
The TV uses technologies that prevent any light in the room from being reflected from the screen without reducing color quality or light intensity. This results in brilliant visuals and detailed hooks that increase the levels of immersion. Companies often put a cover on the screen that diffuses the ambient light around the user, but at the cost of losing the intensity of the light coming from the TV.
Simulates light reflection to the left and modern technology to prevent reflection to the right
If this layer is not used, the result is to use an external glass that shows everything around the user, even his face in low light scenes, which distracts from focus and reduces immersion levels. However, the technology of this TV will bring the best benefits, as the user will not notice shadows, but the picture quality and light intensity will not be affected and dark scenes will remain with correct blackness while very light scenes will maintain rich and accurate color tones .
The TV also supports automatically adjusting the brightness level according to the surrounding lighting conditions. This is so that he can watch the shows more comfortably in the evening and when the lights in the room are turned off.
Rich colors
One of the important advantages that the TV offers is the support for OLED High Dynamic Range HDR Pro colors, which presents the image in very rich colors and with light intensity without affecting color any around in those bright white areas. The user can enjoy the best details of the image, along with rich colors and brilliant light levels.
It can be said that this method increases the illumination of light scenes, while at the same time reducing the intensity of illumination of dark scenes with precision, even if there is a combination of the mentioned levels in the scene, such as image of a bright building in the evening, or the colors of the stars and planets in space, etc. This technology can increase the light intensity by around 70 percent compared to OLED HDR Plus technology, as well as support the NQ4 AI Gen2 processor in increasing image resolution and color quality without any delay between the sound and the image after changing its resolution, colors, and light intensity.
The TV supports image quality enhancement technologies for more immersive gaming sessions
It is worth noting that the colors of the TV are adjusted according to PANTONE standards, which mainly simulate colors with great accuracy. This is so that the user can get the colors as desired by the film and series directors. Thousands of colors and more than 110 skin tones of different ethnicities are calibrated; This aims to provide more realistic views than before.
Benefits for players
Personal computers or special gaming devices can be connected to the TV and get features not found in other TVs, including the advanced Auto Game Mode, which increases the speed of image display and the game’s response to game commands, and increases the level of graphics through the Game Motion Plus Feature by adding graphics that it creates to increase the smoothness of the display of the image even in games that show the image at a low level.
We also mention that the TV supports zooming in on part of the image and making it appear clearly on the screen, such as the part that displays the game world map or the radar. This is to increase the comfort of the players. The TV also supports the display of the image in the Super Ultra Wide Game View mode, and supports the compatibility technology of the graphics level sent by the computer or special gaming devices out with the image display level through the FreeSync Premium Pro feature. This is so that there is no break in the image display in fast scenes, while it supports the image display of variable frequency (VRR) (with a frequency of up to 144 Hz). In addition, the TV supports stereophonic audio using techniques that increase the immersion of players in the game world.
Technical specifications
The screen has a diagonal of 65 inches (there is another version with a diagonal of 77 inches), and it displays the image in ultra-high resolution 4K at a frequency of up to 144 Hz and with OLED technology, with support for blocking put on the outside. light reflection. The screen supports displaying the image in colors that support high dynamic range HDR10 Plus, with support for OLED HDR10 Pro and wide angles.
In terms of audio, the TV supports Dolby Atmos technology for stereophonic audio through the built-in speakers with a 4.2.2 distribution of 70-watt surround speakers, while also supporting load integration -TV speaker with special audio systems to get more stereophonic capabilities through Q- symphony Technology. . It is also possible to connect any audio source (such as phones, tablets, laptops, etc.) to play audio through the TV speakers via Bluetooth 5.2 technology, as well as support connecting headphones wirelessly to the TV to listen to audio series and movies without it. disturbing others, especially in… Afternoon.
In addition to this, there is support for advanced audio modification technology, Adaptive Sound Pro, which listens to conversations in presentations and changes the range of music, effects, and speech so that conversations are always very clear, with his ability to detect presence. of other sounds around the user through the built-in microphone, to change the pitch of the sound (As if a loud cleaner was running in the user’s room).
The TV runs on the “Tizen Smart TV” operating system and supports interaction through the “SmartThings” application on mobile phones with the “Android” and “iOS” operating systems, which ‘ providing the ability to save energy or stop the TV from working while it is there. Outside the home, and other useful features.
As for the ports, the TV offers 4 HDMI ports with 4K ultra-resolution at a frequency of 144 Hz for all ports, while providing 3 “USB Type-A” ports and a ” USB Type-C” to connect various accessories to it. e (such as storage units for movies, series, and Internet cameras).
The thickness of the TV is very low, and the presence of the edges on the screen is almost impossible to notice. Since the images extend in all directions, the thickness is only 11 millimeters, and its weight is 18.9 kilograms (the weight of the TV stand on the table is 10.1 kilograms). The price of the 65-inch version is 11,499 Saudi riyals (about 3,066 US dollars) for pre-order, and the price of the 77-inch version is 17,199 Saudi riyals (about 4,586 US dollars) for pre-order.
