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news-box-content-sub"> byChoiru Rizkia – editorChoiru Rizkia Feb 13, 2023
Technologue.id, Jakarta – Samsung will release the Galaxy S23 Ultra BMW M Edition on February 17. This limited edition smartphone is the result of a collaboration between BMW Korea and SK Telecom.
This partnership enables the integration of BMW’s iconic design elements and high-performance engineering into the flagship Galaxy S23 Ultra.
As the marketing division image shows, Samsung has created a limited edition Galaxy S23 Ultra model inspired by the M3 E30. This iconic car was sold by BMW in 1986.
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The hardcover phone case takes inspiration from the hood and vertical grille of the current sixth-generation M3 model.
In addition, the device comes with a special boot video that plays a tri-colored stripe logo symbolizing the BMW M and a unique M custom themed screen.
One of the standout features of the Galaxy S23 Ultra BMW M Edition are the seven types of detachable emblems included in the package. This emblem commemorates the 50th anniversary of the BMW M brand and contains the rich history of BMW.
This emblem can be removed and reattached to the multi-key ring, which is also included with the limited edition package.
On the software side, Samsung has also included a BMW lifestyle membership application called BMW Vantage. This app provides access to various BMW experiences and events.
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As an added bonus, all buyers will receive a BMW Driving Center ‘Starter Pack Voucher’ where they can learn safe driving tips and dynamic driving skills from professional instructors.
The Galaxy S23 Ultra BMW M Edition will be produced in a limited run of only 1,000 units.
Pre-orders have started in Korea until February 13 through SK Telecom’s official online mall, T Direct Shop.
Reporting from Notebookcheck (11/2/2023), the Galaxy S23 Ultra BMW M Edition will retail for KRW 1,727,000 (around Rp. 20.7 million) with 12GB of RAM and 512GB of storage. For reference, the Galaxy S23 Ultra currently sells for KRW 1,600,400 (or Rp. 19 million) in South Korea.
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