Samsung Electronics Mexico has appointed a new CMO and Chief Marketing Officer for its Mobile eXperience (MX) division. Starting this month, Karen Goldberg Carrillo, an expert with more than 20 years of marketing experience, will fill the role.
Karen Goldberg Carrillo’s marketing career began in 2003. Prior to joining Samsung, she worked for brands including Tommy Hilfiger, Coach, Brooks Brothers, Brunello Cucinelli, Emporio Armani, Crate & Barrel, Sephora and Abercrombie & Fitch. .
She studied advertising, communication and marketing at Anahuac University. Goldberg also honed his skills at the Kellogg School of Management in Chicago and the Pan-American Institute of High Business Management.
Throughout her career, Karen Goldberg Carrillo has made a name for herself through business strategy, customer intelligence, branding, strategic planning, digital marketing, business analytics and leadership skills. strategic. Your Samsung its entry into the technology industry should strengthen the company’s presence in Mexico. The tech giant expects it to “to share brand innovations from a new and interesting professional angle.”
The new CMO and Chief Marketing Officer at Mobile eXperience says she has always admired Samsung and is “excited by this new challenge and to be able to write the history of this great company. » Alongside her new team, she aims to take Samsung “towards new heights in the mobile market” and deliver innovation, quality and exceptional experiences.
2023-06-29 22:53:32
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