In the first quarter of this year, Samsung Electronics recorded a 32.1% share in the global TV market in terms of value, beating its competitors by a wide margin and maintaining its No. 1 position.
According to the first quarter global TV market data announced by Omdia, a global market research institute, on the 22nd, Samsung Electronics recorded a 32.1% market share in terms of value with premium and ultra-large products such as Neo QLED, OLED, and lifestyle TVs, widening the gap with competitors. 1 in the global TV market for 18 consecutive years.
In the 75-inch and larger TV market, which is gradually expanding globally, Samsung recorded a 38.8% market share. In North America and Europe, which are the largest markets for premium TVs, the market share was 52.6% and 60.7%, respectively, continuing the formula of “ultra-large TV = Samsung”.
In the 80-inch and larger super-large market, it maintained its unrivaled No. 1 position with a 43.9% market share with its new 98-inch product.
In the premium TV market for more than $2,500, Samsung Electronics ranked first with a market share of 59.1%, up about 10 percentage points from 49.2% in the same period last year.
In the case of the QLED market led by Samsung, 3.73 million units were sold, a 13% increase compared to the first quarter of last year, accounting for 8.0% of the total TV market. Among them, Samsung Electronics sold 2.15 million QLEDs, accounting for 57.5% of the total QLED market.
Samsung QLED recorded cumulative sales of about 38 million units from its first release in 2017 to the first quarter of this year, becoming a trend in the premium TV market.
In the first quarter, the TV market declined year-on-year as demand slowed due to the economic downturn and the onset of off-season.
In terms of value, it decreased by 12.5% to $22.485 billion, and in terms of quantity, it decreased by 5.2% to 46.52 million units.
2023-05-22 23:03:35
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