Collaborating with Google and Qualcomm… XR device scheduled to be released in the second half of next year
smart glasses
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(Seoul = Yonhap News) Reporter Cho Hyun-young = While Apple recently launched the mixed reality (MR) headset ‘Vision Pro’ in Korea, interest is also focused on the extended reality (XR) platform that Samsung announced to be released within the year.
According to the IT (information technology) industry on the 19th, Samsung Electronics[005930]plans to unveil its XR platform within this year. Related content is expected to be mentioned at the Galaxy S25 unpack, which will be held early next year at the latest.
At the Galaxy Z Fold 6 and Flip 6 unpack event held in Paris, France in July, Tae-moon Noh, head of Samsung Electronics’ Mobile Experience (MX) division, announced that he would launch the XR platform within the year and that he would create a related ecosystem first and then launch the device. .
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Here, the platform is interpreted to mean the software that will be installed on the XR device.
As President Roh announced, the industry predicts that if the platform is released this year and the ecosystem is established in earnest starting next year, XR devices will be released in the second half of next year. Foreign media predicted that time to be around the third quarter of next year.
Samsung Electronics’ XR ecosystem and device commercialization partners are Google and Qualcomm.
The three companies have been collaborating since February of last year, and Qualcomm unveiled the ‘Snapdragon XR2+ 2nd generation platform’ earlier this year, which can provide mixed reality and virtual reality experiences.
Judging by the market’s evaluation of previously released MR and XR devices, the success of the new XR device depends on its ease of wearing, usability, and price.
The XR devices being made by Samsung, Qualcomm, and Google are predicted to be ‘smart glasses’ in the form of regular glasses or sunglasses, and are expected to weigh about 50g.
Apple launches Apple Vision Pro in Korea
(Seoul = Yonhap News) Apple Vision Pro, an innovative spatial computer released in Korea on the 15th, is on display at the Apple Myeongdong branch in Jung-gu, Seoul. 2024.11.15 [애플 제공. 재판매 및 DB 금지] photo@yna.co.kr
According to observations, it is about one-tenth of the Vision Pro, which weighs over 600g, so it is expected to receive good reviews in terms of convenience.
In addition, the new XR device is expected to have payment functions, gesture recognition functions, and facial recognition functions using artificial intelligence (AI), but the key is whether these functions can be fully utilized in daily life.
President Roh also mentioned in Unpack in July, “For new devices, the device itself is important, but it is also important to secure an ecosystem where consumers can enjoy a variety of service contents.”
In addition, as the Vision Pro is evaluated as being somewhat expensive at a price of 4.99 million won, price is also expected to be an important selling point for smart glasses.
Meanwhile, global IT companies are in full swing developing XR devices, believing they will succeed smartphones.
At the annual developer conference ‘Connect 2024’ last September, Meta unveiled a prototype of new augmented reality (AR) smart glasses ‘Orion’, shaped like black horn-rimmed glasses, and social media ‘Snapchat’ is a 5th generation smart glasses. ‘Spectacles’ was recently released.
AR glasses ‘Orion’ unveiled by Meta
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2024/11/19 06:00 Sent
Ging players in the XR market that could pose a threat to Samsung’s XR device, and how might this influence their strategy moving forward?
**Title:** “Samsung’s Collaboration with Google and Qualcomm to Launch XR Device in Second Half of Next Year: What Can We Expect?”
**Guest 1:** [Head of Samsung’s Mobile Experience Division]
**Guest 2:** [XR Device Analyst]
Section 1: Expectations and Hype Surrounding Samsung’s XR Device Launch
_Guest 1_: How significant is Samsung’s upcoming XR device launch for the tech industry? Can you explain the company’s strategy behind releasing the platform this year and the device in the second half of next year?
_Guest 2_: What benefits do you think Samsung’s partnership with Google and Qualcomm brings to the development of their XR device, and how might this collaboration impact the broader XR landscape?
Section 2: Design and Functionality of the Upcoming XR Device
_Guest 1_: Can you share any insights into the design and functionality of the upcoming XR device? How does it differ from previous XR devices on the market? What unique features can we expect?
_Guest 2_: As someone who has tested both Apple’s Vision Pro and Meta’s Orion, how does Samsung’s XR device compare in terms of design and user experience? How important are factors like weight and convenience for successful XR adoption?
Section 3: Perceived Demand and Adoption Rates for XR Devices
_Guest 1_: What are some potential use cases for Samsung’s XR device that consumers may find appealing, and how can these use cases help drive adoption rates?
_Guest 2_: Do you think XR devices will eventually replace smartphones entirely, or will they coexist as complementary devices? What challenges might companies face in creating a seamless ecosystem across both platforms?
Section 4: Pricing and Market Competition for XR Devices
_Guest 1_: How does Samsung plan to price their XR device relative to competitors like Apple and Meta, and how will they position it in the market?
_Guest 2_: Are there any emer
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