Posted on Jul 3, 2021 at 11:00 AMUpdated Jul 3, 2021, 11:15 AM
The home appliance market is reviewing its codes. Samsung decided to play the personalization card. A first in a sector where devices primarily play a utilitarian role. The South Korean group is already known for using design to highlight technological innovation.
This time, the brand, number two in the market, is launching a range of made-to-measure refrigerators, called “Bespoke”. Its objective: “to breathe new life into kitchens”. “The market has changed following the pandemic, creating new opportunities,” said the director of the household appliances division at Samsung France, Matthieu Lanier. The accommodation has become an office, a gym. Which led people to want to improve it. “
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