Innovations in the making for several years!
While this announcement may seem a bit surprising, it is very much in line with Samsung’s innovation strategy. The company has always been at the forefront of new technologies, as evidenced by its pioneering role in the field of foldable smartphones !
Additionally, rollable screens, in particular, are not new to Samsung. Samsung Display division has already shown prototypes of such screens, demonstrating that the technology has been in development for some time.The question now is: when will these innovations be ready for mass production at an affordable price?
A race for innovation in the face of competition
While Samsung is at the forefront of these new technologies, the competition is not far behind. Huawei, in particular, seems ready to launch a double-folded smartphone next month (or triple-folded, depending on whether you count the hinges or the screen panels). An announcement that could well push Samsung to accelerate its own developments.
Not forgetting that, Earlier rumors suggested that a rollable phone could be coming as early as 2025. While this deadline may seem ambitious as we approach the last quarter of 2024, we just need to keep in mind that this type of screen has been in development for several years already!
A market in full evolution
Samsung’s interest in these new forms of smartphones is evidence of a rapidly changing market. However, Not all manufacturers seem ready to follow this path. Apple, for example, despite recurring rumors of a foldable iPhone, does not seem ready to abandon the standard form factor of its smartphones in the near future.
This caution from Apple contrasts with the audacity of Samsung, which does not hesitate to explore new avenues to reinvent the mobile experience. Bi-folding and rollable smartphones could well represent the next revolution in this field. They would offer users new possibilities in terms of usage and portability..
Technical and commercial challenges to be met
Despite Samsung’s enthusiasm, The path to commercialization of these new devices remains strewn with pitfalls. There are many technical challenges, particularly in terms of the durability and reliability of flexible displays. In addition, the price of these cutting-edge technologies remains a significant barrier to their mass adoption.
Samsung will therefore have to find the right balance between innovation and accessibility for these new smartphones to find their audience. The company will be able to draw on its experience with the Galaxy Z Fold and Z Flip to overcome these obstacles..
Samsung’s announcement of the development of bi-folding and rollable smartphones is a testament to the vitality of the mobile phone industry. While these devices are not yet ready to invade the market, They represent an exciting vision of the future of our smartphones.But how will Samsung manage to bring these innovations to fruition and make them accessible to as many people as possible?