Samsung launches new era with Sustainable Living and Connectivity vision Bringing innovation to change the world “SmartThings” ready to carry new products to market in all groups Expand the Bespoke line with more lifestyle products. Ready to launch the theme of the year “Samsung Live A New Day”, aiming for success as a leader in the electrical appliance market in Thailand within 3 years.
Jennifer Song, President of Thai Samsung Electronics Co., Ltd., revealed that “In the past year 2022, the electrical appliance market in Thailand It was found that products in the premium group grew high. which is in the same direction as Samsung, where sales of premium electrical products have grown 2 times, reinforcing the confidence of Thai consumers towards Samsung Which is the number one electrical appliance brand in the hearts of consumers that strives to develop all kinds of product innovations to enhance their lifestyles better. This year, Samsung is preparing to launch more than 100 models of electrical products.
“In addition, Samsung has achieved global success. Which was ranked by Interbrand as one of the best 5 companies according to the Best Global Brands 2022 ranking, including Samsung is still the No. 1 leader in the global TV market for 16 consecutive years and holds No. 1 in sales of Soundbar for 8 consecutive years and recently received 42 awards at the International Design Excellence Awards 2022 (IDEA) with the ultimate design innovation that enhances the lifestyle and experience of consumers who never stop and receive 46 innovation awards from the CES® 2023 Innovation Awards, including three Best of Innovation awards.”
“Samsung continues to emphasize its leadership in environmental issues for an easier life and a sustainable future. through modern innovation and intelligent connectivity and focus on delivering bespoke product portfolio experiences, personalization Which Samsung is the first and only brand that has strength in Personalization Customization with designs that can be chosen according to preferences that reflect the style of each person. making electrical appliances create sentimental value clearly draws out the uniqueness of the owner Inspire consumers to make their needs come true and meet the needs of their lives as much as possible.”
Samsung Live A New Day
Nowadays life on earth is changing fast. Today’s home is not like yesterday. Samsung focuses on developing and creating products to express the personality of the residents. meet the needs more like a new day new way of living Air conditioners are more than just cooling devices. TVs don’t just provide entertainment. When home appliances reflect the aesthetics of attitude Indicates individual lifestyle
Bringing Calm to Our Connected World gives the world’s consumers the power to control with any connected device.
When innovation redefines smart living with a smart home Samsung drives SmartThings innovation to deliver a living experience that everyone can enjoy. Equipment in areas or important points that are necessary for consumers in daily life. will continue to contribute to a more sustainable future This is due to Samsung’s intention to deliver the power of control.
to consumers in the world can use all devices connected provide a better experience More accessible to individual consumers and easier to use, SmartThings for consumers is the first platform to be certified with the ENERGY STAR SHEMS standard, as well as focusing on the environment for an easier and future life. Sustainable while reinforcing the intelligently connected ecosystem Samsung announced a Net Zero environmental strategy to achieve net zero emissions by 2050, as well as participating in RE100, a global initiative in which Samsung seeks 100% renewable energy. Bringing life back to packaging recycled Or invent it into useful items such as a TV box that can be modified into a variety of home appliances or a Solar Cell Remote to save energy for a sustainable environment.
In addition, the consumer market in 2023 as a whole Still looking for functionality that meets the needs It also provides more entertainment and cares more about the environment. whether it is a premium TV market Product design for Bespoke and Smart Home, life that gives home a new lifestyle trend. Consequently, consumers are looking for connectivity to support their personal and work lives. Thailand ranks third (72%) for smart home installation demand. After Vietnam (84%) and Indonesia (81%), there is still a possibility that the smart home appliance market will grow higher. Although the Thai economy tends to decline in the past But the gap between high-income households and low-income households widens. That means higher premium consumers.
The premium TV market is strong.
TV market last year Consumers are increasingly responding to big screen TVs. Causing the screen ratio from 65 inches or more to grow significantly, up to 1.5 times, premium TVs continue to grow high in 2022, sales of Samsung Neo QLED have grown 3 times, only Neo QLED 8K has grown 4 times. It is a product group that is growing well. And will also be a group that Samsung continues to focus on this year In the past year, sales of lifestyle TVs have grown 2 times. In addition, Samsung’s audio products used in conjunction with TVs, such as Soundbar and Sound Tower, have also received more market response. Soundbar sales grew 1.5 times, the main growth factor for Samsung’s audio-visual group. from premium products lifestyle tv Including being driven by world-class football festivals as well as joining hands with partners to organize various promotions that appeals to consumers, such as in collaboration with Mini Cooper, BMW, Snow Peak and 333 Gallery
In 2023, Samsung will deliver new TV products. into many markets such as Samsung OLED TVs that are now available for pre-order with special promotions, new Neo QLED models, Lifestyle TVs and TV models with built-in IOT, etc., including lifting The level of consumer experience in both online and offline channels, for example, online consumers will see different angles of the product clearly beautiful and have simulated that How will each product be decorated in each room? In front of the store, there will be a selection of products available in each channel to suit the customer group in that channel. The Samsung audio-visual group has set a growth target in 2023 of 17%.
Complete line-up of home appliances in every group, focusing on bespoke marketing strategies that are superior to competitors
Last year, Samsung’s home appliances group as a whole grew 5%, washing machines and refrigerators grew 5%, small appliances group. (microwave oven Vacuum cleaners and air purifiers) grew by 10%, mainly due to the changing lifestyle. changing weather There is no fixed season, which makes consumers want home appliances that meet more lifestyle needs. Especially, Samsung appliances have advanced innovations. Including the expanding premium market segment And Samsung has products that meet the needs of this group of consumers. Especially the Bespoke group that Samsung pioneered in the market. As a result, Samsung’s premium home appliances have grown 2 times from 2021.
In 2023, Samsung is preparing to launch new products, including the Bespoke Home group under the concept of Bespoke My Life, focusing on 1. Lifestyle aspects that consumers can design themselves, such as refrigerators that can be designed in both colors and functions. Suitable for needs and space And will expand the Bespoke line to other Samsung product groups 2. Sustainability Power saving with AI Saving Mode and product durability which is considered an important factor in consumers’ purchase of electrical appliances which Samsung is confident in product quality extending the warranty period for the inverter motor, washing machine and refrigerator compressor inverter to 20 years, which is considered the longest warranty on the market at this time; and 3.Connectivity. Smart Linkage via SmartThings This year, Samsung aims to grow twice as much for premium home appliances.
The leader in real air conditioning solutions
Samsung aims to be a leader in air conditioning solutions with products that meet both general residential customers and corporate customers. Last year, premium air conditioners in the WindFree group grew by 30%, while B2B sales grew by 40%. For this year, Samsung is preparing to launch a new line of air conditioners in the WindFree group in full. Models WindFree Premium Plus, WindFree AI, WindFree, 360 cassette, WindFree 1-Way cassette, WindFree 4-Way cassette and Ceiling, reinforcing the leadership of the innovation of the world’s first WindFree air conditioners. with an extended warranty period of up to 10 years. In addition, it is ready to enter the corporate market with air conditioning systems DVM S2, Free Joint Multi (FJM) and Ceiling Fixed Speed R32 Mark5.
SmartThings delivers an experience Hyper-Connected developed to make life more comfortable
SmartThings is a smart home smart platform. Enhance home connectivity to make life smarter with complete Home Automation, a new choice for people Live a New Day, elevate the efficiency of home appliances, integrate with SmartThings like no one has ever done. done before Samsung is the first and only brand to produce breakthrough innovations. SmartThings can control the power consumption of home appliances in real time. Through the SmartThings application that can be ordered for any type of electrical appliance Whether it’s a TV, refrigerator, washing machine. air conditioner or solar cells Deliver convenience, support life, more multi-tasking, safe, control and monitor the energy consumption of home appliances. And most importantly, users can save energy and control expenses, and with AI Saving Mode, it can save energy sustainably. and reduces the average electricity bill by up to 40%, transforming an ordinary home into a smart home It is truly a breakthrough innovation in Live a New Day lifestyle.
