In less than two years (or even two): Samsung thinks Apple will present its first foldable device in 2024… And it won’t be an iPhone!
We have long known that Samsung has been firmly committed to folding phones like the big players of the future of the mobile industry and showing a button as the Seoul giant is the only one who has dared up to “four generations of its Galaxy Z, which they explore. even the two most accepted formats without serious competition at least globally.
And it is that there are many foldable mobile phones, or at least some have been presented to us, whether Samsung, Huawei, Xiaomi, OPPO, Motorola or vivo, but almost all of them are limited to the Chinese market in very small series and without a presence on international markets that allow them to compete with South Koreans without limits.
Samsung thinks there will be foldable devices in Cupertino in 2024.
So, perhaps to analyze the market and its next steps and strategies, the directors of Samsung’s Mobile eXperience (MX) division met with its key partners and suppliers to share information and opinions, delivering juicy conclusions such as compound annual growth. to 80% by next year 2025.
These are quite ambitious numbers, but the opinion they have in Samsung that Apple will enter this sector in 2024 will certainly help improve their numbers, because we already know the attraction of those in Cupertino when it comes to moving the wheels in new markets. thanks to marketing and above all to its huge legion of fans.
Samsung says the foldable device market will grow 80% by 2025, and in fact its prediction is that Apple will enter the industry in 2024 with its first flexible panel terminals which Samsung itself claims will not be smartphones but iPad tablets or computers. MacBook.
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The main surprise is that Samsung doesn’t believe Apple will launch a foldable iPhone first, as it believes the Tim Cook-led company relies on traditional form factors without feeling the need to innovate too much until needs are no longer defined and the more mature market, so for the South Koreans of Cupertino, we will first be presented with iPad tablets or MacBook laptops with folding panels and new formats.
We were also told that the meeting discussed that iPhone users in their 20s and 30s in South Korea are switching from phones to the foldable Galaxy Z family at “speeds 3-4 times faster than before”. “, A rather impressive milestone for Samsung and gives them the confidence to keep betting on the winner with his fold.
Currently only 1% of the global market share is represented by foldable phones, but Samsung confirms that their market research is very positive in terms of satisfaction and reviews, so they expect around 90% of users who will update theirs. phones in the next few months, start evaluating, looking and buying foldable in bulk.
Only 1% of activated phones in the world are foldable, but Samsung’s market research speaks of such satisfaction that the penetration target is very ambitious: around 90% of those who buy a new mobile should evaluate and / or buy a leaflet.
And among the improvements and challenges Samsung and its partners will face in the evolution of the Galaxy Z are thinner, stronger, and lighter constructions to make expandable formats more comfortable, including a key improvement such as reducing the folding of the screen with the device open.
They acknowledge in Seoul that it will also be important for them to integrate the S-Pen into the terminal body, as well as improve the cameras of some Galaxy Z still below the Galaxy S in mobile photography and also pale in front of some options like the vivo X Fold and its ZEISS photographic system.
In addition, there was also talk of new software improvements and an interface better adapted to the 4: 3 format of the Galaxy Fold, which still does not convince me much, focusing more on formats similar to that of the OPPO Find N (closed, it has a more normal 16: 9 panel), as well as Samsung’s request to its partners to develop new materials that reduce the weight of foldable phones.
As always, good words, a lot of smoke and few facts, even if it seems clear that Samsung will continue to push the leaflets while Apple will wait its turn every time the market shows signs of maturity and well-defined needs … And you, think of a leaflet is valid. your next cell phone change?
