Samsung Galaxy Z Fold 4 5G. Liputan6.com/Iskandar
On the other hand, amidst the many new players, Samsung, through the Z Series line which includes the Z Flip and Z Fold, is undeniably still leading the market by controlling nearly 80 percent of the folding smartphone market share.
In order to continue to lead the foldable phone market, Samsung has a strategy to conduct research and innovation to improve the user experience.
“We are committed to continuing to carry out research and innovation to improve the best experience from the Galaxy Z Series line so that it can help consumer needs. The Galaxy Z Series is the current gold standard in the industry,” said Product Marketing Manager for Samsung Mobile Experience, Samsung Electronics Indonesia, Verry Octavianus, in his statement, Monday (10/7/2023).
Verry’s statement is in line with a report from Notebookcheck, in which Samsung accounts for around 80% of all foldable smartphone sales in 2022.
In 2021, Samsung sold nearly 10 million foldable phones, a 300% increase from 2020. With the growing popularity of foldable phones, Samsung hopes to sell 15 million foldable phones this year. This is as quoted from Gizchina.
Meanwhile, International Data Corporation (IDC) data shows that worldwide shipments of foldable smartphones will reach 13.5 million units in 2022, up 66.6% from the 8.1 million units shipped in 2021.
IDC predicts foldable phone shipments will reach 41.5 million units in 2026, with a compound annual growth (CAGR) of 38.7% from 2021 to 2026.
2023-07-12 01:30:00
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