You are absolutely right about that, but I notice that this marketing works on the basis of pride. Many people just want to buy a new flagship like they did 10 years ago. But the joke is that the flagship of the past is now the equivalent of a nonsensical hypercar. Of course 10 years ago every performance upgrade counted towards your user experience with the simple basic things like opening an app and scrolling. Nowadays it doesn’t matter at all for that simple user experience.
The fact is that phones have gotten cheaper but kind of an extra price tier has appeared on top of it.
10 years ago you paid 500 euros for a flagship Mephone S1 (single core, 2 camera (front + back) 512 MB ram).
Now you pay 1500 euros for a flagship from the same series, a MePhone S10 (the hypercars among telephones) with an octacore 3-5 cameras, 16GB ram, 1TB storage.
But now there is a “cheaper” budget variant called MePhone 10SE for 500 euros, nowadays with 3 cameras, 4-6GB ram and 128GB storage.
These also just last 3+ years. But because if you are always used to buying an S-series flagship then it seems that phones have become more expensive. And because people instinctively refuse to buy older or cheaper models, the marketing works.
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