Dr. Denim has created the Z Flip Pocket Denim jean to store the Samsung Galaxy Z Flip 3 in your front pocket
24.11.2021.- Samsung and Dr. Denim – an Australian denim brand – have teamed up to create an unusual collection of jeans, which was unveiled on November 1. The first model in the collection is the Z Flip Pocket Denim, a jeans with a high waist and a comfortable format. It has a square front pocket designed to carry the Samsung Galaxy Z Flip 3, the latest model in its line of folding smartphones. Dr. Denim has produced only a limited edition, with 450 units.
It comes in a male version –Dash– and feminine –Nora-, both priced at 1,100 euros, which includes the price of the phone. They are available for sale on the Dr. Denim website.
Dr. Denim was created in 2004. Since then it has become one of the brands preferred by Australian consumers, offering popular feminine and masculine garments in denim.
Mattias Friberg, representative of the brand, has commented: Starting from a classic jean we wanted to create a unique model that would highlight the Galaxy Z Flip 3. We believe that the new Z Flip Pocket Denim will be well received in the market, even if it is a limited edition. We love partnering with Samsung to bring a stylish jean to life.
Fashion and technology: a recurring path
This is not the first time that Samsung has penetrated the fashion sector. Flip phones lend themselves well to customization just like denim. Samsung has already presented it with different color options for the frame and for the front and back of its cover.
He has recently worked with the designer Tom Browne to create a limited edition of several branded electronic items that sold out within minutes.
During the recent month of October, Samsung also partnered with K. Pop and singer Bibi to present their glasses. Fun Snapchat Mode who enter the world of AR (Augmented Reality). With them he manages to give a new functionality to fashion garments. Digital fashion designers like Ines Alpha, Adiella Bachshe, Taskin Göc, Aliina Kauranne, Gwen Kim, and Linxi Zhu have created special digital looks for this collaborative project.
Other fashion brands are also investigating their penetration into the world of augmented reality (AR) and virtual reality (VR). In 2020, for example, Ralph Lauren started a collaboration with Snap Inc. to create items for its line Bitmoji, that consumers could use in their digital avatars. It seems that the initiative offered Ralph Lauren commercial possibilities both inside and outside of Snapchat, through a chat, games, the Snap Map and the stories of Bitmoji. Their clients were also able to purchase their digital models both in physical stores and on the brand’s website.
+ Info: https://drdenim.com.au/
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