Samsung Electronics,’Neo QLED TV’, ranked No. 1 for 16 consecutive years,’Aim Jung’

▲ Samsung Electronics model is introducing a new product Neo QLED TV in 2021 at Suwon Samsung Digital City.ⓒ Samsung Electronics

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Samsung Electronics is entering the No. 1 ranking for 16 consecutive years through the release of new TV products.

Samsung Electronics held the’Samsung First Look 2021′ event on the 6th (U.S. local time) and unveiled a mini LED TV’Neo QLED’ equipped with a smaller LED than the existing QLED.

Mini LED is a higher version of existing LCD TVs by placing small LEDs in the size of 100 to 200 micrometers (㎛) on the backlight to improve brightness, and to increase the contrast ratio and image detail with detailed local dimming (screen division driving) technology Be evaluated.

Mini-LED TVs have been non-mainstream so far, but the plate is expected to increase due to the participation of Samsung Electronics.

Samsung Electronics cited three characteristics to realize the difference between the existing product and the’Neo QLED’ product and related differentiated image quality.

First of all, more devices are arranged by implementing a size of 1/40 compared to the existing LED device used as a backlight, and the brightness of the quantum mini LED is finely adjusted to 12 bits (4096 steps). In addition, the company explained that by newly applying a learning-type AI upscaling technology composed of 16 neural networks, 8K and 4K resolutions can each be implemented at the highest level regardless of the quality of the input image.

Market research firm TrendForce predicts that Samsung Electronics will ship 2 million mini LED TVs this year. This is nearly half of the expected shipments of 4.4 million units of global mini LED TVs this year.

In addition, Samsung Electronics plans to further expand the home lineup of’Micro LED TV’. Micro LED is the only product in which each element emits both light and color by itself, unlike conventional TV displays, using micro LEDs in micrometer (㎛) units. It is a product that received the Best Innovation Award at this year’s CES 2021.

Samsung Electronics is planning to continue its No. 1 position in the global TV market for 16 consecutive years through such innovative products. The TV market continues to boom as global countries are taking steps to blockade in the aftermath of the novel virus infection Corona 19.

As a result, Samsung Electronics’ sales volume surged last year and maintained the No. 1 position for 15 consecutive years.

According to market research firm Omdia, last year’s global TV sales amounted to 223.83 million units, which is expected to record the highest sales volume since 2015.

The annual sales volume of Samsung Electronics is expected to reach 49.2 million units. This is 11.2% more than 4407 million units in 2019, and is the highest since 2014 (52.94 million units) when the Sochi Winter Olympics and the Brazil World Cup were held.

The expected sales number of QLED TVs in 2020, led by Samsung Electronics, is also 9.19 million units, which is expected to grow 54% from 5.97 million units in 2019.

Jong-hee Han, head of the video display business division (President), said, “As an industry leader, we will not only provide the best screen experience, but also contribute to creating a sustainable future.” We will pioneer the era of’Screens for All’.”