Samsung Electronics”Gallery S21′ sales boom… 30% increase compared to previous work

Samsung Electronics’ latest smartphone’Galaxy S21′ is showing a smooth start, recording a double-digit increase in sales compared to the previous version at the beginning of its launch.

According to Samsung Electronics on the 10th, a summary of the domestic sales performance of the’Galaxy S21′ series that was officially released on the 29th of last month showed an increase of about 30% in the same period (11 days) compared to the previous’Galaxy S20′ series.

By model, the’Galaxy S21′ accounted for about 40% of the total sales and sold the most, followed by the’Galaxy S21 Ultra’ with about 36%.

In the case of individual models, the’Galaxy S21 Ultra’ has a high-end phantom black color, and the’Galaxy S21′ and’Galaxy S21+’ have a new phantom violet color, respectively, which has been selected by the most consumers.

In particular, the proportion of self-sufficiency systems in the total sales volume reached about 30%, and the sales volume was found to have more than doubled compared to the previous work. The proportion of online sales among self-sufficiency sales was found to be about 60%.

Along with this, the’Galaxy Buzz Pro’, which was unveiled at Unpack last month, was tentatively counted to have increased sales by about twice the level of the previous work.

Prior to the official opening, Samsung Electronics conducted pre-order sales for the’Galaxy S21′ series, but due to insufficient quantities of some models, the pre-order period and the free gift application period were extended to February 4 and February 15, respectively.

Despite the fact that the’Galaxy S21′ series was released about two months ahead of the previous year, sales are continuing, and demand is expected to increase even more in March-April, when the contract period of many customers using the existing Galaxy S series ends. Is expected.

It was analyzed that such strong sales at the beginning of the launch were due to the equipped with the best photography and video shooting technology along with a differentiated design.

The’Contour Cut’ design that seamlessly connects the smartphone body, the metal frame, and the rear camera to provide the best experience to users with the most powerful processor and a camera with artificial intelligence (AI) technology significantly enhanced among all Galaxy smartphones. I did it.

In particular, the fact that the basic model’Galaxy S21′ was released for the first time as a 5G flagship smartphone for less than 1 million won was also considered a factor that induces consumer choice.

Various rewards, rental services and events in which consumers participate together are also contributing to the increase in sales.

Samsung Electronics is running the’Used Phone Additional Compensation Program’, which provides additional compensation at the used market price when purchasing the’Galaxy S21′ series until March 31st and returning the existing phone. You can also apply immediately when purchasing products from the Samsung Electronics website.

In addition, since January 16, the’Galaxy To Go Service’, which allows you to rent and use the’Galaxy S21′ series for up to 3 days without any conditions, is also in progress at 200 stores nationwide.

Compared to the previous work, the number of customers using the’Galaxy To Go service’ increased significantly, and as a result of a survey of users, most of them responded that their intention to purchase the product increased, showing high satisfaction.