‘Join the flip side’ digital outdoor advertisement in Gangnam-daero, Seoul, Korea. ⓒSamsung Electronics
[디지털데일리 백승은 기자] Samsung Electronics introduced large-scale digital outdoor advertisements at major landmarks around the world ahead of the unveiling of its new Galaxy products on the 26th of this month.
On the 16th, Samsung Electronics held ‘Join the flip side’ at Gangnam-daero in Seoul, Times Square in New York, USA, Piccadilly Circus in London, England, Centralworld in Bangkok, Thailand, and Tai Koo Li in Chengdu, China. ‘ I started doing digital advertising.
‘Join the flip side’ digital outdoor advertisement in Times Square, New York, USA. ⓒ Samsung Electronics ‘Join the flip side’ digital outdoor advertisement in Tai Koo Li, Chengdu, China. ⓒSamsung Electronics
‘Join the flip side’ contains the meaning of inviting consumers to the ‘flip side’.
The campaign, which filled the Gangnam area, drew attention from citizens by expressing the foldable form factor of the ‘Galaxy Z series’ in a fun way.
The campaign video shows the general exterior of the building rather plainly, but shows the exterior of the building being folded in half like a ‘Galaxy Z Flip’ like a scene in a movie. Afterwards, various characters appear and fill the Gangnam area with excitement with the catchphrase ‘Join the flip side’ with exciting gestures.
Samsung Electronics will hold ‘Galaxy Unpack’ at COEX in Gangnam-gu, Seoul at 8:00 pm on the 26th and introduce new products.
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2023-07-16 02:37:38
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