Samsung Electronics Unveils ‘Bespoke AI’ Product Lineup for 2024: Revolutionizing Smart Living

On April 3, a media day for the launch of the new product ‘Welcome to BESPOKE AI’ was held at Samsung Electronics’ Seocho headquarters. On this day, Samsung Electronics introduced the ‘2024 Bespoke New Product Lineup’ equipped with advanced new AI technology and SmartThings functions, and presented a ‘Bespoke Life’ that has become more convenient with a hyper-connected ecosystem.

I visited the Media Day site where I could vividly experience the combination of AI and daily life.

The vision of ‘AI for All’ completed with ‘Bespoke AI’

▲ Samsung Electronics DX Division Vice Chairman Han Jong-hee is giving an opening speech.

In his opening speech, Vice Chairman Han Jong-hee, head of Samsung Electronics’ DX division, declared, “We will complete Samsung Electronics’ vision of ‘AI for All’ with Bespoke AI,” and expanded application of AI technology from security to sustainability, accessibility, and AI. Innovation was emphasized in various fields.

Vice Chairman Han also added, “We will integrate AI vision, AI voice, and AI data technologies to provide a new experience that intuitively controls and connects devices in the home.”

▲ Soohyun Seong, a professional from Samsung Electronics’ DA Division, explains the new experience that Bespoke AI products will provide.

Then, Seong Soo-hyun, a professional from Samsung Electronics’ DA division, who came on stage, said, “As AI technology and connectivity have been further strengthened in Bespoke products, ‘innovation in personalized experiences’ has occurred,” and added, “I look forward to our daily lives becoming more free.” .

▲ Samsung Electronics DA Division Professional Cheolmin Yeom explaining the 2024 Bespoke lineup

DA Division Pro Yeom Cheol-min emphasized, “We have significantly improved the user experience by equipping this new product with high-performance AI chips, cameras, and sensors,” and introduced the 2024 Bespoke AI new product lineup that enables a smarter and more efficient life. .

▲ Jeong Se-rim, a professional from Samsung Electronics’ DA division, explains how SmartThings contributes to energy saving.

“We plan to continue investing in the development of technology to reduce environmental burden while allowing consumers to experience safe and sustainable products without inconvenience,” said Jeong Se-rim, a DA division professional.

‘Integrated experience exhibition’ site where various parts of the house were reorganized with AI

▲ Safe and easy connection through SmartThings

The first thing that comes to mind when entering the experience zone is a reconstruction of familiar spaces such as the living room, laundry room, and kitchen. appeared. Here, you can enjoy the ‘Smart Forward’ service that provides continuous device upgrades, ‘Calm Onboarding’ that connects you without the hassle of separately registering the product on SmartThings after purchase, and Samsung’s unique security principles. ‘Samsung Knox’, which consists of , was introduced.

▲ You can experience a variety of 2024 Bespoke AI product lines.

▲ If you tap your smartphone on the Family Hub, you can immediately continue watching the video you were watching on the phone on the big screen.

A space has been opened where you can experience a variety of 2024 Bespoke AI product lines. For the 2024 model ‘Bespoke AI Family Hub’ refrigerator, a new Tap View function has been added. Just by tapping your smartphone on the refrigerator door, you could continue viewing the video or image you were viewing on your smartphone on the refrigerator screen, attracting the attention of visitors.

In addition, various functions were introduced, such as ‘AI Vision Inside’ technology that helps manage food ingredients, such as checking expiration dates, and ‘Samsung Food’, which recommends recipes using photographed food ingredients.

▲ You can control connected products with SmartThings, and check the location and status of the product at a glance with the 3D ‘Map View’.

▲ Demonstrating various functions of the all-in-one washing and dryer ‘Bespoke AI Combo’

‘Bespoke AI Combo’, an all-in-one (AII In One) product that combines washing and drying functions, identifies the contamination level, weight, and material of laundry through AI technology and recommends the optimal washing and drying process to the user. In addition, it received attention from attendees for improving consumer convenience by featuring a 7-inch touch screen and Bixby voice recognition function.

▲ ‘Bespoke AI Steam’ robot vacuum cleaner with wet mop steam sterilization function

The ‘Bespoke AI Steam’ robot vacuum cleaner not only provides dust suction and wet mop cleaning, but also provides a wet mop steam sterilization function for the first time in Korea, further improving users’ daily lives. The operation of ‘Bespoke AI Steam’, which recognizes objects in various places and cleans thoroughly while avoiding obstacles, was also introduced, and the ‘Cleaning Report’ function that allows you to check whether the cleaning was successful was also introduced.

▲ Introducing AI saving mode and Samsung Rewards class Technology 존>

class Technology 존>presented energy saving through AI and an integrated AI experience. Here, ‘AI saving mode’, which encompasses both environmental protection and energy saving, received a lot of attention.

In addition, Samsung Electronics plans to introduce the ‘Samsung Rewards’ program in the first half of this year to encourage consumers to actively practice energy conservation in their daily lives.

▲ Introducing sustainable technology

Innovative approaches that achieve higher efficiency with lower energy were introduced. Various sustainable technologies and activities, such as ‘AI inverter compressor’ that maximizes energy efficiency, fire reduction certification, and microplastic reduction filters, received great attention. The ‘Bespoke AI Hybrid’ refrigerator maximizes energy efficiency with ‘AI Hybrid Cooling’ technology that combines an AI inverter compressor and Peltier element.

This ‘Welcome to Bespoke AI’ media day clearly shows the direction of the future smart home pursued by Samsung Electronics, and proved that Bespoke AI products can go beyond simple living tools and innovate the user’s lifestyle itself. Samsung Electronics plans to hold a ‘Welcome to Bespoke AI’ media day event in the United States and France and introduce the ‘2024 Bespoke AI Lineup’ to the world.



2024-04-03 14:56:42
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