Galaxy S23 FE rendering released on Twitter by famous IT tipster OnLeaks in collaboration with Smart Freaks/Photo provided by Newsis
Samsung Electronics is re-launching its semi-premium smartphone ‘Galaxy S23 FE’ in the global market. It is being introduced again two years after the ‘Galaxy S21 FE’ in 2021.
According to foreign media and industry sources on the 30th, Samsung Galaxy S23 FE is expected to be released as early as October.
The Galaxy FE has most of the same features as the Galaxy S series, but its price is more reasonable. As it is made by recycling parts from the Galaxy S series or using lower specifications, it is classified as a semi-premium smartphone.
The Galaxy S23 FE is expected to be equipped with a 6.4-inch screen, 6.8GB of RAM, a 50-megapixel main camera with OIS (Optical Image Stabilization), a 12-megapixel front camera, and a 4,500 mAh battery.
In the case of AP, it is predicted that it will be equipped with Qualcomm Snapdragon 8 Gen1 and the Exynos 2200 chip AP that was installed in the Galaxy S22 at the same time. One of the industry’s interests is whether this FE product will be able to reevaluate the performance of Exynos, Samsung’s own AP, and increase Exynos’ market share.
The price is expected to be cheaper than the previous model. An Indian IT media outlet reported that the price of the Galaxy S23 FE will be about $599. Considering that the price of the previous Galaxy S21 FE was $699, it is about $100 cheaper.
The reason Samsung Electronics is re-launching the Galaxy S FE series products is because premium smartphones are still showing solid growth in the slowing smartphone market.
According to global market research firm Counterpoint Research, global smartphone sales last year decreased by 12% compared to the previous year, but premium phone sales increased by 1%.
In line with this market atmosphere, Samsung Electronics reduced its lineup by not releasing the A7, which was previously considered the highest specification product among the entry-level models.
As Apple is increasing its market share with premium smartphones, it is also interpreted that Samsung Electronics is trying to narrow the gap with Apple by introducing semi-premium products.
In fact, as the smartphone market was reorganized to focus on premium phones, Apple products occupied all the top positions in the smartphone market in the first half of this year.
According to market research firm Omdia, the Apple iPhone 14 Pro Max was the most shipped smartphone with 26.5 million units sold in the first half of this year, followed by iPhone 14 Pro (21 million units), iPhone 14 (16.5 million units), and iPhone 13 (15.5 million units). ) swept both 2nd and 4th places.
Meanwhile, Samsung Electronics is expected to introduce the Galaxy Buds FE and Galaxy Tab S9 FE within the year along with the Galaxy S23 FE.
Lee Yu-na, MTN Money Today Broadcast Reporter
