[서울=뉴스핌] Reporter Shim Ji-hye = Samsung Electronics’ latest smartphone’Galaxy S21′ recorded a double-digit increase in sales compared to its predecessor at the beginning of its launch.
Samsung Electronics compiled the domestic sales performance (January 29-February 8) of the Galaxy S21 series, which was officially released on the 29th of last month. It was announced on the 10th that it increased by 30%.
By model, the Galaxy S21 sold the most, accounting for about 40% of the total sales volume, followed by the’Galaxy S21 Ultra’ with about 36%.
For individual models, the Galaxy S21 Ultra Phantom Black color, and the Galaxy S21 and Galaxy S21+ newly introduced Phantom Violet colors each received the most choices from consumers.
| [서울=뉴스핌] Reporter Shim Ji-hye = Samsung Electronics’ latest smartphone’Galaxy S21′ series sales increased by more than 30% compared to the previous release. [사진=삼성전자] 2021.02.10 [email protected] |
In particular, the proportion of self-sufficiency systems in the total sales volume reached about 30%, and the sales volume was found to have more than doubled compared to the previous work. The proportion of online sales among self-sufficiency sales was found to be about 60%.
Along with this, the’Galaxy Buzz Pro’, which was unveiled at Unpack last month, was tentatively counted to have increased sales by about twice the level of the previous work.
Prior to the official opening, Samsung Electronics conducted pre-order sales for the Galaxy S21 series, but due to insufficient quantities of some models, the pre-order period and the free gift application period were extended to February 4 and February 15, respectively.
Despite the fact that the Galaxy S21 series was released about two months ahead of the previous year, sales are continuing, and demand is expected to increase further in March-April, when the contract period for many customers using the existing Galaxy S series ends. do.
It was analyzed that such strong sales at the beginning of the launch were due to the equipped with the best photography and video shooting technology along with a differentiated design.
The’Contour Cut’ design that seamlessly connects the smartphone body, the metal frame, and the rear camera to provide the best experience to users with the most powerful processor and a camera with artificial intelligence (AI) technology significantly enhanced among all Galaxy smartphones. I did it.
In particular, the fact that the basic Galaxy S21 was released for the first time as a 5G flagship smartphone for less than 1 million won was also considered a factor that induces consumer choice.
Various rewards, rental services and events in which consumers participate together are also contributing to the increase in sales.
Samsung Electronics is running the’Used Phone Additional Compensation Program’, which provides additional compensation at the used market price when purchasing the Galaxy S21 series and returning the existing phone until March 31st. You can also apply immediately when purchasing products from the Samsung Electronics website.
Since January 16th, the Galaxy To Go service, which allows you to rent and use the Galaxy S21 series for up to 3 days without any conditions at 200 stores nationwide, is also running.
According to Samsung Electronics, the number of customers using the’Galaxy To Go service’ increased significantly compared to the previous work, and most of them responded that as a result of a survey of users, most of them were willing to purchase the product.
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