Samsung,a leading name in consumer electronics,recently announced teh winners of its ninth annual Samsung E.D.G.E. (Empowering Dreams Gaining Excellence) program. This prestigious initiative provides a platform for thousands of bright young minds from top academic institutions across India to showcase their business acumen, strategic thinking, and leadership skills.
This year’s competition saw an impressive turnout, with over 15,000 students from 40 premier campuses, including renowned B-schools, engineering colleges, and design schools, participating in the challenge. The finalists presented innovative solutions, demonstrating a remarkable spirit of innovation and collaboration.
“At Samsung, innovation is the cornerstone of everything we do. Through the years, Samsung E.D.G.E. has continually empowered students, offering a platform to showcase their creative solutions for enhanced consumer experience. This year, we were thrilled by the overwhelming response and participation from even more students and campuses, wich has been truly inspiring.It was exciting to witness the spirit of innovation and problem-solving thriving in these young minds,” saeid JB Park, President and CEO, Samsung Southwest Asia.
Team RSP from XLRI Jamshedpur emerged as the national winner, impressing the jury with their innovative strategy to boost consumer engagement.”We were thrilled to win Samsung E.D.G.E. 2023,” said team member Pranjali Bhatia. “Our idea focused on using brand mascots, geo-targeting, Gen MZ hotspot tagging, and mall activations to create deeper consumer connections and drive engagement through innovative, localized, and personalized experiences.”
Team RSP’s winning strategy earned them a cash prize of INR 450,000, Samsung’s flagship smartphones, and pre-placement offers from Samsung.
Team Chevy67, also from XLRI, Jamshedpur, secured the first runner-up position with a strategy focused on driving adoption and creating an interconnected, future-ready ecosystem for the smart home market.Their proposal aimed to streamline the user experience globally by guiding consumers in their purchase journey. The team was awarded a cash prize of INR 300,000.
Team Pheonix from the indian Institute of Foreign Trade, Calcutta, finished as the second runner-up. Their forward-thinking ideas involving ‘Spin to Win’ Smart QR Codes and ‘Infinite experiences with Sustainable Design’ aimed to elevate brand engagement through experiential retail and sustainability. The team focused on leveraging innovative marketing and product strategies to create deeper connections with consumers while ensuring a future-ready experience for a global audience.
All finalists received personalized mentoring and guidance from Samsung leaders,providing them with valuable insights and experience to further develop their proposed solutions.
The Samsung E.D.G.E. program continues to be a testament to Samsung’s commitment to nurturing young talent and fostering innovation in India.
A team of brilliant minds from the Indian Institute of Technology (IIT) Delhi has emerged victorious in the Samsung E.D.G.E. 2024 competition, securing a prize of INR 150,000. The winning team,”Team Titans,” impressed judges with their innovative solutions to real-world business challenges.
This year’s competition saw a remarkable turnout, with 5,713 teams initially registering. After a rigorous selection process, 1,432 teams advanced to the Campus Round, where they honed their analytical and problem-solving skills by crafting executive case summaries. The competition intensified as 59 teams progressed to the regional round, presenting comprehensive solutions to complex business scenarios. only the top eight teams earned a coveted spot in the national round, receiving invaluable one-on-one mentorship from Samsung leaders before presenting their final ideas to a panel of experts.
“Since its inception in 2016, Samsung E.D.G.E. has grown into a first-of-its-kind campus program in India,” said a Samsung spokesperson. “It provides a platform for the country’s brightest young minds to showcase their talent,exchange meaningful insights,and gain a competitive edge in their careers.”
The Samsung E.D.G.E.program continues to empower the next generation of business leaders, fostering innovation and driving positive change in the Indian business landscape.
## Fostering the Future: An Exclusive Interview on samsung E.D.G.E.
**World Today News:**
Samsung’s E.D.G.E program has once again successfully wrapped another year, highlighting India’s brightest young minds. We’re thrilled to have JB Park, President and CEO of Samsung southwest Asia, join us today to delve deeper into the program’s impact and this year’s remarkable outcomes.
Welcome, Mr. Park!
**JB Park:** Thank you for having me. It’s always a pleasure to discuss the incredible talent and enthusiasm we encounter through the E.D.G.E. program.
**World Today News:** This year saw a record number of participants. What can you tell us about the scale and the level of engagement you witnessed?
**JB Park:**
This year’s E.D.G.E.was truly inspiring! We had over 15,000 students from 40 top academic institutions participating. The diverse range of ideas and the sheer dedication shown by each team were truly remarkable. It’s evident that India’s youth are brimming with innovative thinking and a passion for problem-solving.
**World Today News:** team RSP from XLRI Jamshedpur emerged as the national winner. What made thier strategy stand out?
**JB Park:** Team RSP’s winning strategy was focused on enhancing consumer engagement through innovative and localized experiences.
They proposed utilizing brand mascots, geo-targeting, and mall activations to create deeper connections with consumers, especially the Gen MZ demographic. It was a thoughtful and well-researched approach that demonstrated a strong understanding of current market trends and consumer behavior.
**World Today News:** We’ve seen how the E.D.G.E. program goes beyond just recognizing talent; it offers valuable rewards and opportunities. Can you tell us more about those?
**JB Park:** Absolutely. At Samsung, we believe in nurturing and empowering the next generation of leaders.
Winners not only receive a cash prize but also flagship Samsung smartphones and pre-placement offers. This ensures they gain valuable industry experience and have a head start in their careers.
**World Today News:** The program is in its ninth year now. Looking ahead, what are your hopes and ambitions for the future of E.D.G.E.?
**JB Park:** Our vision for E.D.G.E. is to continue being a catalyst for innovation and growth among India’s youth. We want to expand the program’s reach, empower even more students, and contribute to building a future where technology empowers individuals and drives progress.
**World Today News: ** Thank you for sharing your insights, Mr. Park. We share your excitement for the future of E.D.G.E. and its continued commitment to fostering innovation and talent in India.
**JB Park**: It’s been a pleasure, thank you.
