Samsung Considers Dropping ‘Galaxy’ Name: What This Means for Future Android Phones

Samsung was previously rumored to be considering major changes to its Android cell phone line, possibly not using the “Galaxy” name on future devices.

Reported E-TodayOn Wednesday (30/10/2024), the South Korean technology giant can launch its next series without the “Galaxy” frills.

This decision was made after comments from Samsung President and Global Marketing Head, Lee Young-hee, at the beginning of the year at the CES 2024 event.

At that time, Lee said, customers expected something new every time Samsung introduced innovations in its Android cell phone line.

With this new name, the company wants to separate the main model from other classes and be more easily recognizable from the next line of Samsung phones.

Why leave the name Galaxy?

Samsung itself has been using the “Galaxy” brand for years in its cell phone lines, such as the Galaxy M for the middle class, Galaxy A for the low to middle class, and Galaxy S as the flagship emblem.

If accepted, this change could be the company’s move to simplify branding and make a clearer distinction between the flagship series and the mid-range line.

But, will this decision help or make consumers who are already used to the “Galaxy” brand?

For Samsung, this is a risky move, but it could be the beginning of strengthening a new identity for their main products in a very competitive market.

New Name, New Identity?

Even though reports say that the upcoming Galaxy S25 series will keep its old name, it is likely that this naming change will be implemented in the next generation.

They hope that by updating the brand name, they can better satisfy consumer expectations and enhance the appeal of Samsung smartphones.