Samsung Challenges Designing World’s First Rotation Screen TV

Prior to creating The Sero, Samsung conducted extensive research on the trends that exist in society in consuming content.

Fomalhaut Sundamen, Head of TV / AV Product Marketing at Samsung Electronics Indonesia, explained that in recent years, users have become accustomed to enjoying social media content, games, and music videos on smartphone them with a vertical orientation.

“The trend that stood out most during our observation was that of a wide range of devices, from TVs, PCs to tablets and smartphone, currently it is used as a media of consumption, “said Fomalhaut through his statement, Saturday (2/1/2021).

Furthermore, he added that more people used the service video streaming than conventional media sources.

“The results of these observations encourage Samsung to improve the experience of this content by moving it to a bigger screen,” he concluded.

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