Samsung Bets On Calm Technology To Maintain Smartphone Division Profit – IT Pro – News

Next year, Samsung wants to use “multi-device” experiences via SmartThings to persuade consumers to buy their products and thus maintain the profit of the mobile division. This is evident from the quarterly data. This is something Samsung calls Calm Technology.

Calm is a technique that the South Korean manufacturer will test in its home country in the near future, where the smartphone acts as a hub for other devices via SmartThings and manages the configuration of those devices, such as headsets, security cameras and TVs, in the background. . Samsung introduced it earlier this month at their developer conference. It also works on the basis of the Matter smart home standard.

That technology will now play an important role in convincing consumers to continue buying Samsung products. says the company. Coupled with more efforts on “ecosystem devices” like smartwatches and earplugs, this should lead to good results. “With these initiatives, revenues are expected to grow in 2023 and ensure profitability.”

In addition, next year he wants to increase sales of his Galaxy S line and foldable smartphones, in order to increase sales. The manufacturer claims that the Galaxy S22 and Galaxy Z phones outperformed their respective predecessors.

In the field of TVs, Samsung will focus on selling large and Neo QLED TVs during Black Friday and the November Men’s World Cup. There should also be more models with OLED QD screens. Samsung recorded a record turnover of 76.8 trillion Korean won, or about 53.8 billion euros. Operating profit fell 23% to € 7.6 billion.