Input 2021.02.13 06:00
Chinese companies quickly absorbed the Huawei blank
“Galaxy S21 is expected to show off… 3 types of foldable phones released in the second half”–
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According to major market research organizations on the 13th, Samsung Electronics (005930)Europe last year·Asia·It was found that it was slowing down by losing its No. 1 position in major smartphone markets such as North America. First of all, looking at the European market, Samsung Electronics gave Apple the No. 1 position in the fourth quarter of last year. This is the result of the Galaxy S20 series, which was released last year, behind the Apple iPhone 12 series. According to Canalis’ recent smartphone statistics for the European market, Huawei smartphone shipments in the fourth quarter declined by 42%.
Apple, Xiaomi, and Oppo shared this demand. Apple’s shipments grew 9% from the previous year due to the effect of the iPhone 12 launch in the fourth quarter. With a market share of 32%, it surpassed Samsung Electronics and ranked first. During the same period, shipments of Samsung Electronics fell 9%, recording a 27% market share.
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Samsung Electronics also showed no advantage in the Asian market. Last year, Apple made progress in the Chinese market, the world’s largest smartphone market. According to Counterpoint Research, Apple increased its market share in the fourth quarter to 16% in China last year, up 5 percentage points from the previous year. During the same period, Huawei (-3%), Vivo (-22%), Oppo (-26%), and Xiaomi (-15%) recorded negative growth. Samsung Electronics, which occupied the first place in the Chinese market in the past, is classified as other with a 0% market share. According to BCI statistics, Oppo ranked first in China’s market share in January this year, overtaking Huawei with a market share in the early 20% range for five consecutive weeks. Samsung Electronics is in the 9th place with 0.8%.
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In the emerging Southeast Asian market, Samsung Electronics had to be satisfied with second place. In the third quarter of last year, Oppo took the first place in the smartphone market share of four major Southeast Asian countries, including Indonesia, Thailand, the Philippines, and Vietnam, accounting for 20%. Next, Samsung Electronics is in second place with 19%. According to Canalis, in the fourth quarter of last year, Samsung Electronics maintained the No. 1 market share in Vietnam by 24%, but sales volume decreased by nearly 20% from the same period last year.
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As Samsung Electronics shakes in such a major market, the position of the world’s No. 1 market is in jeopardy. According to IDC and Canalis, Samsung Electronics took the top spot on an annual basis last year, but it handed over to Apple in the fourth quarter.
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This year, it is noteworthy whether Samsung Electronics will be able to occupy the No. 1 position with the Galaxy S21 and the expansion of mid-range and low-priced phones such as the Galaxy A12. In addition, at least three new foldable phones (smart phones with foldable screens) will be released this year. Right now, the first quarter of this year is a green light. According to Samsung Electronics, as a result of aggregating the domestic sales performance of the Galaxy S21 series (January 29 to February 8), compared to the previous Galaxy S20 series, it increased by about 30% in the same period (11 days).
Overseas sales are also expected. According to the Ministry of Science, ICT, and ICT, exports of information and communication technology (ICT) in January this year recorded 16.3 billion dollars (about 18 trillion won), the second highest performance ever since January 2018 (1.69 billion dollars). done. This is the effect that the Galaxy S21 launched early in January, earlier than usual. By item, mobile phone exports increased remarkably due to the effect of new smartphone launches. During this period, mobile phone exports amounted to 1.2 billion dollars, up 76.3% from the same period last year.
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