Sam Smith, multi-platinum artist and songwriter, GRAMMY®, BRIT, Golden Globe and Academy Award winner, has unveiled the official video for his new single, “Unholy”. feat. Kim Petras. Directed by Floria Sigismondi (film The Runaways, David Bowie, Christina Aguilera) and choreographed by the French dance collective (LA) HORDE, the footage follows a John who eludes his wife and sneaks into his favorite sex club, where he soon discovers his guilty pleasures revealed in a very public way.
Leading a diverse and weird cast, Sam Smith plays singer MC and Kim Petras the dancer in a lavish show of costumes, dance and sexual power. You imagine Bob Fosse’s show confronting the rampant nihilism of A Clockwork Orange. She looks for cameos from Gottmik and Violet Chachki from “RuPaul’s Drag Race” and porn star Paddy O’Brian.
After “Love Me More”, “Unholy” is the lead single from Sam’s fourth studio album. The song debuted at number 1 on the UK Official Singles Chart Top 100, marking Smith’s eighth hit at the top of the count, thus tying himself up to Oasis and the Rolling Stones. “Unholy” also reached number 1 globally on Apple Music and Spotify. Within the first 24 hours of its release, the song ranked in Spotify’s top 10 all-time debuts. “Unholy” is Petras’ first # 1 single on Spotify, Apple Music and iTunes and fueled the biggest streaming day of her career on Spotify, with over 10 million streams in her catalog. TikTok creations with “Unholy” have already exceeded 425,000.
The song is an ambitious departure for Sam, who describes it as his boldest song. Created around a sensual Arabic scale, “Unholy” offers a collage of menacing multi-voice sound with instant club appeal, supported by throbbing bass.
Font. Central American and Caribbean digital newspaper
