Gold leaf will do nothing: three years after its opening, the restaurant Salt Bae in New York is permanently closing its doors. The burger chain was considered “the worst restaurant in New York” by food critics in the city.
Salt Bae, the pseudonym of Nusret Gökçe, opened this restaurant in February 2020, in a city where the burger is a religion. The brand offered a free vegetarian Ladies burger reserved for women. But also a milkshake covered in gold leaf for 99 dollars and a Gold Burger for 100 dollars. THE Guardian quotes a food critic, Robert Sietsema, who describes the atmosphere of Salt Bae Burger as “as warm as an airplane hangar”.
Twenty restaurants around the world
This closure is a setback for Nurset Gökçe, accustomed to fame and success since 2017. Impresario of Turkish restaurants, he became famous by becoming a meme: his salt sprinkling technique earned him more than 52 million followers on Instagram. He has opened twenty restaurants around the world, where very big stars have their habits.
His image was somewhat tarnished by his attitude during the final of the 2022 FIFA World Cup. Taking to the pitch after the match, Salt Bae forced himself to pose with the World Cup in his hands , or trying to win alongside Leo Messi.
2023-06-14 07:00:00
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