“Salt Bae Burger” in New York City has recently closed its doors after facing heavy criticism. The restaurant, owned by internet celebrity Nusret Gökçe, also known as “Salt Bae,” had gained popularity for its unique hand gesture while salting and serving golden steaks.
Nusret Gökçe rose to fame in 2017 and now boasts over 52 million followers on Instagram and 15.4 million on TikTok. The 39-year-old former butcher capitalized on his celebrity status by opening steak and burger restaurants in Turkey, Dubai, London, and New York. The Salt Bae franchise has expanded to include over 20 restaurants across the United States and the Middle East.
However, the Salt Bae Burger in Manhattan, which had been operating for three years, was unable to withstand the scathing reviews it received. Critics complained about the exorbitant prices and lack of culinary excellence. The restaurant offered a burger and milkshake with gold leaf, each priced at a staggering $100. Despite the high prices, reviewers claimed that the food failed to deliver on taste and quality.
According to the platform “Gothamist,” the Salt Bae Burger was labeled as the “worst restaurant in New York City.” The online magazine “Eater New York” compared the restaurant’s ambiance to that of an airplane hangar. The prices for gold-coated dishes were also deemed “crazy” by customers. Additionally, portions were criticized for being tiny, with some claiming that a single bite was all they received.
Behind the scenes, reports suggest that not everything was running smoothly for Nusret Gökçe. In May, Business Insider published an article alleging that “Salt Bae” discriminated against his employees and exhibited dictatorial behavior. Furthermore, he faced lawsuits related to theft and sexism in the United States.
The closure of Salt Bae Burger in New York City serves as a reminder that even internet celebrities can struggle to meet culinary expectations. Despite Nusret Gökçe’s massive online following, the restaurant’s failure highlights the importance of delivering quality food and a satisfying dining experience.
How did internal challenges and legal issues contribute to the downfall of Salt Bae Burger in New York City
“Salt Bae Burger” in New York City Shuts Down Amidst Criticism
The highly anticipated “Salt Bae Burger” restaurant in New York City has recently closed its doors following widespread criticism. Owned by internet sensation Nusret Gökçe, also known as “Salt Bae,” the establishment gained popularity for its distinctive hand gesture while seasoning and serving luxurious steaks.
Since rising to fame in 2017, Nusret Gökçe has amassed an impressive following with over 52 million Instagram followers and 15.4 million on TikTok. Leveraging his celebrity status, the 39-year-old former butcher embarked on a culinary empire by opening steak and burger joints in Turkey, Dubai, London, and New York. The “Salt Bae” franchise expanded to include over 20 restaurants across the United States and the Middle East.
However, despite three years of operation, Salt Bae Burger in Manhattan couldn’t endure the scathing critique it received. Critics expressed dissatisfaction with the restaurant’s exorbitant prices and lackluster culinary offerings. The menu boasted a $100 burger and milkshake adorned with gold leaf, but according to critics, the taste and quality simply didn’t justify the steep price tags.
“Gothamist,” a popular platform, labeled Salt Bae Burger as the “worst restaurant in New York City.” “Eater New York,” an online magazine, compared the eatery’s ambiance to that of an airplane hangar. Customers deemed the prices for gold-coated dishes as “crazy,” and portion sizes were criticized, with some claiming that a single bite was all they received.
Behind the scenes, reports emerged suggesting that Nusret Gökçe faced internal challenges. Business Insider published an article in May alleging discriminatory treatment and autocratic behavior by “Salt Bae” towards his employees. Moreover, he encountered legal issues related to theft and sexism in the United States.
The closure of Salt Bae Burger in New York City serves as a reminder that even internet celebrities may struggle to meet culinary expectations. Despite Nusret Gökçe’s massive online following, the restaurant’s failure underscores the importance of delivering exceptional food and creating a memorable dining experience.
