The commercial is the showcase of the company. Indeed, it is the first contact that the customer has with the company. According to a well-known adage, “the image of the salesperson precedes that of the company”. This is why the ISM provides training in sales in Rennes or in distance learning. These programs are designed so that sales reps actually convert their prospecting work into hard sales. They are provided by seasoned consultants selected by ISM for their experience and teaching skills. These sales training integrates notions such as social intelligence and market psychology. They are now accessible in Rennes or remotely.
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