Selling edges, not selling the face, The Pizza Company Double Cheese Burger Faceless Pizza First time in Thailand Pampered people love edge
The reporter reported that It is another phenomenon that breaks the rules of making pizza. When The Pizza Company The first ever faceless pizza in Thailand, introducing the ‘Double Cheese Burger’ to the market at a price of 189 baht from 28 January – 23 February ’64.
The edge of the Double Cheese Burger. It is the most popular part of The Pizza Company. Which consists of two kinds of meat and cheese
It is interesting that Marketing Strategy of The Pizza Company Still focusing on promotions And new products To test the market By new products There will be a time limit for distribution. They’re not sold as a main menu all year round.
Can be seen from the past Has hit a 1 free 1 promotion and has brought New York pizza 18 inches to sell again. Along with the campaign ‘Pizza that is dear to you’, which features gimmick, serving pizza. Along with a special message to customers
By doing these marketing efforts have received a good response from customers. Both in terms of sales And in terms of building good relationships with customers
In accordance with that Mr. Panusak Satteeboon, General Manager of The Pizza Company under the operation of The Minor Food Group Public Company Limited, previously disclosed the plan. Including the development of innovative products to create color throughout the year
“The Pizza Company will focus on innovation, either a menu, a service or a fresh modern event that is ready to create a continuous phenomenon. To create color for the market all year round In every product launch And new services taking into account the suitability of the situation As well as the preferences of most customer groups For the flow of good response as always “
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