Photo: Romain Biard / Shutterstock.com
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On the pitch, Messi is not yet the difference player he was at FC Barcelona for many years. However, its popularity has not suffered as a result, quite the opposite. PSG’s merchandise department is unlikely to keep up with production at the moment. According to Marca, the Argentinean is driving kit sales to unprecedented heights.
Marketing director Fabio Allegre underscores just how valuable Messi is for the Parisians with a single statement. The sales manager explained that 54 percent of the shirts sold now bear Messi’s name and number. Right at the start of the season, the Copa America winner’s jersey was in great demand and sold out in many places.
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Neymar and Mbappe can’t keep up
In competitive matches, Lionel Messi is often overshadowed by his younger colleagues Kylian Mbappe and Neymar. However, with the hype surrounding him, the 34-year-old has left his teammates far behind.
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Photo: Romain Biard / Shutterstock.com
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When Mbappe and Neymar switched to PSG in the summer of 2017, the joy was also huge. With the two beaming superstars, the club from the capital managed to sell more than a million jerseys for the first time. Remarkable figures, which, however, should not be compared to those of Lionel Messi.
The left-footed player also cost PSG no transfer fee, while a total of €180m was transferred to AS Monaco for Kylian Mbappe. Neymar even knocked the bottom out when the Brazilian joined the Seine for €222m in the same year. This made him the most expensive soccer player of all time.
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