Sage & Salt Launches Lunar-Inspired Fragrances: A New Era in Personal Scent
The Sage & Salt brand, founded by Corbin Chamberlin, is revolutionizing the fragrance industry with its latest launch, Lunale. This collection introduces two unique scents, Luna absolute adn moon Ring, crafted “in coordination and alignment with the full and new moons,” according to the brand. Each fragrance retails for $195 and is designed to harness the mystical energy of lunar phases.
The launch comes on the heels of a successful 2024 for Sage & Salt, which saw a 35 percent sales growth, driven primarily by its home fragrance products like the Smokeless Smudge, Intuition Spray, and abundance Mist. Chamberlin shared, “On our website, aromatherapy and room sprays were number one. I waited until we could do fragrance the right way — it’s incredibly expensive, and I didn’t want to rush it and I didn’t want to take money from investors.”
The concept behind Lunale is to translate the brand’s signature energy-shifting experience into wearable personal fragrances. “All of mankind has realized that the moon possesses power,and we are tapping into this thing that happens twice a month — a full moon and a new moon,” Chamberlin explained. “The fragrances have ingredients with energetic associations with both of those phases.”
Moon Ring, created under the new moon, incorporates a sound energy and crystal energy ritual developed by Chamberlin. “A new moon is a time where we manifest, where we plant seeds of intention, when we come up with new ideas and strive for freshness,” he said. Luna Absolute, conversely, is designed to accentuate the full moon’s energy, a time when “we can remove habits, energy changes in our lives, and we feel supercharged to make big things happen.”
Both fragrances were formulated by self-reliant perfumer Sarah Horowitz and are unisex, making them accessible to a wide audience. Preorders for Lunale are now available on Sage & Salt’s website, with a six-month global exclusive rollout through Mecca to follow.
Key Highlights of Lunale Collection
Table of Contents
| Feature | Details |
|———————–|—————————————————————————–|
| Fragrances | Luna Absolute, Moon Ring |
| Price | $195 each |
| Inspiration | full and new moon phases |
| Formulation | By independent perfumer Sarah horowitz |
| Availability | Preorders on Sage & Salt’s website, followed by Mecca exclusive rollout |
Sage & Salt’s Lunale collection is more than just a fragrance line; it’s an invitation to connect with the natural rhythms of the universe. Whether you’re seeking to manifest new beginnings or embrace transformative energy, these scents offer a unique way to align with the moon’s power. explore the collection and experience the magic for yourself.Sage & Salt, the energy-based magical brand, is making waves in the fragrance industry with its latest offerings: Luna Absolute and Moon Ring. these scents are not just perfumes; they are an experience, blending exotic ingredients to create olfactory masterpieces. Luna Absolute combines Italian bergamot, pink pepper, cardamom, juniper berry, Bulgarian rose, amber, palo santo, oud, tobacco leaf, sandalwood, and Brazilian vetiver. Moon Ring, on the other hand, features green fig, tomato leaf, lemon, saffron, stargazer lily, orange blossom, jasmine, sandalwood, vanilla, orchid, and tobacco leaf. Each fragrance tells a story,inviting wearers into a world of sensory delight.
“Sage & Salt has been, from Day One, an energy-based magical brand,” said Chamberlin, the visionary behind the brand. “We had to find the right partner and be able to incorporate ritual into making this. And I’m anticipating we’re going to sell 15,000 units in just the preorder.” At the fragrances’ retail price, that would be just shy of $3 million in sales. This bold prediction underscores the brand’s confidence in its products and its ability to captivate consumers.
preorders for Luna Absolute and Moon Ring open in the U.S. this month, with Mecca holding global exclusivity on the two scents for six months before they roll out to other retailers. This strategic partnership highlights Mecca’s influence in the beauty and fragrance industry. Chamberlin is particularly optimistic about the Australian market, noting that 4,000 consumers inquired about the brand directly in the past year. “Mecca has this profound ability to highlight brands that fit this incredible narrative, and they have such an recognition for brand and retail,” he said. “There was so much energy from them and support that the partnership just made sense.And they have an incredible customer base.”
The timing couldn’t be better. In Sage & Salt’s home market, prestige fragrance sales soared 14 percent in the nine months ending in the third quarter of 2024, according to Circana data. This growth reflects a broader trend of consumers gravitating toward high-end, artisanal scents that offer more than just a pleasant aroma—they provide an emotional connection.
key Features of Luna Absolute and Moon Ring
| Fragrance | Key Notes |
|———————|——————————————————————————|
| luna Absolute | Italian bergamot, pink pepper, cardamom, juniper berry, Bulgarian rose, amber, palo santo, oud, tobacco leaf, sandalwood, Brazilian vetiver |
| Moon Ring | Green fig, tomato leaf, lemon, saffron, stargazer lily, orange blossom, jasmine, sandalwood, vanilla, orchid, tobacco leaf |
Sage & Salt’s success is a testament to its unique approach. By blending artistry, ritual, and high-quality ingredients, the brand has carved out a niche in the competitive fragrance market. As Chamberlin puts it,“We had to find the right partner and be able to incorporate ritual into making this.” This beliefs resonates with consumers seeking authenticity and depth in their beauty products.
With preorders opening soon and a global rollout on the horizon, Sage & Salt is poised to become a household name. Whether you’re drawn to the earthy richness of Luna Absolute or the fresh, floral notes of Moon Ring, these fragrances promise to transport you to another world. Don’t miss yoru chance to be part of this magical journey—preorder today and experience the allure of Sage & Salt.
Sage & Salt’s Lunale Collection: An Olfactory Journey Inspired by the Moon
Interview with Chamberlin, Founder of Sage & Salt
Editor: Sage & Salt’s Lunale collection is truly unique. Can you tell us more about the inspiration behind Luna Absolute and Moon Ring?
Chamberlin: Absolutely.The Lunale collection is deeply rooted in the natural rhythms of the universe, specifically the full and new moon phases. We wanted to create fragrances that not only smell incredible but also allow wearers to connect with the moon’s transformative energy. Whether you’re seeking new beginnings or embracing change, these scents offer a way to align with the cosmos.
Editor: The formulation of these fragrances sounds intricate. How did you approach creating these sensory masterpieces?
Chamberlin: It was a collaborative effort with independent perfumer Sarah Horowitz. We meticulously selected each ingredient to craft a symphony of scents. Luna Absolute is a blend of Italian bergamot, pink pepper, cardamom, juniper berry, bulgarian rose, amber, palo santo, oud, tobacco leaf, sandalwood, and Brazilian vetiver. Moon Ring features green fig, tomato leaf, lemon, saffron, stargazer lily, orange blossom, jasmine, sandalwood, vanilla, orchid, and tobacco leaf. Each fragrance tells a story, inviting wearers into a world of sensory delight.
Editor: the launch strategy seems bold, with preorders on Sage & salt’s website followed by a Mecca exclusive rollout. What was the thinking behind this approach?
Chamberlin: We’re incredibly excited about this partnership with Mecca. They have a profound ability to highlight brands that fit a unique narrative, and their recognition in the retail space is unparalleled. Preorders allow us to gauge interest and connect directly with our audience, while the exclusive rollout with Mecca gives us a global platform to introduce these fragrances to a wider audience. we’re notably optimistic about the Australian market, where over 4,000 consumers have already inquired about the brand in the past year.
Editor: With prestige fragrance sales on the rise, how do you see Sage & Salt fitting into this trend?
Chamberlin: The trend toward high-end, artisanal scents is undeniable. Consumers are seeking more than just a pleasant aroma; they want an emotional connection. sage & Salt delivers that by blending artistry, ritual, and high-quality ingredients. It’s not just about wearing a fragrance; it’s about experiencing the magic and intention behind it.
Editor: What’s next for Sage & Salt?
Chamberlin: we’re focused on making Sage & Salt a household name.With preorders opening soon and a global rollout on the horizon, we’re excited to bring the Lunale collection to more people. Whether you’re drawn to the earthy richness of Luna Absolute or the fresh, floral notes of moon Ring, these fragrances promise to transport you to another world. It’s a magical journey, and we’re thrilled to have people join us.
Key Features of Luna Absolute and Moon Ring
| Fragrance | Key Notes |
|---|---|
| Luna Absolute | Italian bergamot, pink pepper, cardamom, juniper berry, Bulgarian rose, amber, palo santo, oud, tobacco leaf, sandalwood, Brazilian vetiver |
| Moon Ring | Green fig, tomato leaf, lemon, saffron, stargazer lily, orange blossom, jasmine, sandalwood, vanilla, orchid, tobacco leaf |
Conclusion
Sage & Salt’s Lunale collection is a testament to the brand’s unique approach to fragrance. by blending artistry, ritual, and high-quality ingredients, sage & Salt has created scents that offer more than just a pleasant aroma—they provide an emotional connection to the natural rhythms of the universe. With preorders opening soon and a global rollout on the horizon,now is the perfect time to explore this magical journey.
