Re Midas woman and her name is Chiara Ferragni. This comes to think when observing the performance of the Safilo Group on the stock market (+ 13% at the beginning of the morning while the Ftse Mib recorded a skimpy + 0.66%) after the Veneto group signed a new multi-year agreement for design, the production and distribution of the first licensed eyewear collection under the Chiara Ferragni brand. The entire range of sunglasses and prescription eyewear will be presented for next year’s spring-summer.
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On April 9, the announcement of the co-optation of the influencer entrepreneur on the board of Tod’s, made the group share 24% recover. And it raised the capitalization of 220 million euros to 1.17 billion euros. Also in the case of Safilo, the capitalization increased from around 450 million prior to the announcement of the agreement to 509.5 million in the middle of the morning, when the increase on the stock market decreased to a plus 8%. The group has thus earned over 50 million euros.
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