Abe Chitoshi’s fashion brand sacai recently showed a simple and futuristic tennis racket and tennis ball on the brand’s Instagram.
This tennis series was proposed by Sarah Andelman, the founder of the consulting and planning company Just An Idea. He combined the “deconstruction” design of sacai’s core with futuristic colors and put it into everyday products.
In addition to the tennis series, creative publishing company Office Mikado also revealed on Instagram that Sarah Andelman conceived practical lifestyle products, such as printed party horns, toothbrush sets with Paisley patterns, playful woolen dog coats and popular Snickers inspired S-shaped chocolate bar with sacai printed on the outer packaging. Officials have not yet confirmed whether these daily necessities will be launched, and interested readers must pay attention to follow-up reports.
