The Wiesbaden insurance group R+V takes the car insurer R+V24 off the market. This should in future run under the flag of the core brand R+V Versicherung. With the integration of the direct insurer, the group wants to merge personal with digital sales.
This is intended to attract customers who expect digital information, products and services, but who also want personal advice depending on the occasion. According to a press release, this is a further step in the new omnichannel customer strategy.
So there should be a uniform range of automotive products in the future. Different products and prices are history. Almost nothing would change for the direct insurer’s previous customers: the contract, premium and log-in would remain the same. The contact forms for claims would also remain unchanged. Only the content of the previous website www.rv24.de, including the final route and contract center, would be moved to the R+V Versicherung website.
“We are linking our channels and services that have previously operated separately. Now we can serve our customers holistically and as individually as possible. Because today’s customers hardly distinguish between digital and personal. They want to reach their insurer in a variety of ways, online and offline. We now offer them a uniform, recognizable offer and the same services on every access channel, no matter where they want to find out more or conclude their contract,” explains Anja Stolz, CEO of R+V Direktversicherung and Head of Marketing at R+V.
–
